Siftly will deploy Generative Engine Optimization (GEO) to help India’s largest automaker win in AI-powered discovery and recommendations

30th June, 2026; Gurugram: Siftly, the Y Combinator-backed Generative Engine Optimization (GEO) platform that helps brands measure, optimize, and win visibility inside AI assistants and search engines (ChatGPT, Perplexity, Gemini, Claude, AI Overviews, and more), today announced its selection by Maruti Suzuki India Limited as one of five startups onboarded under the fifth cohort of the Maruti Suzuki Incubation Programme (MSIP).

The programme, run in partnership with NSRCEL (Nadathur S. Raghavan Centre for Entrepreneurial Learning) at IIM Bangalore, selects high-potential startups to co-create practical, high-impact solutions for real business challenges. Maruti Suzuki has screened over 7,400 startups in the past seven years, engaged more than 250, and onboarded 38 as business partners.

The five startups selected in this cohort represent a diverse range of innovative solutions across sustainability and artificial intelligence. They include MiniMines, which focuses on environment-friendly recycling solutions for end-of-life lithium-ion batteries; Easework AI, an agentic AI platform that automates end-to-end procurement workflows; Sarvam AI, which develops multilingual generative AI agents to enhance customer interactions across multiple touchpoints; Siftly AI, offering Generative Engine Optimization (GEO) solutions to improve brand visibility on AI-powered platforms; and CodeMate AI, which provides AI-powered tools designed to accelerate software application development. Together, these startups showcase cutting-edge innovations driving efficiency, sustainability, and digital transformation across industries.

Siftly’s role focuses on helping Maruti Suzuki strengthen its presence where modern customers increasingly begin their research – inside AI-generated answers and recommendations. Siftly’s platform tracks brand mentions, citations, share-of-voice, and sentiment across leading AI engines, then delivers actionable GEO strategies and optimized content to improve visibility and recommendation rates.

This collaboration positions Maruti Suzuki to lead as consumer discovery shifts from traditional search to AI-driven conversations. Chalam PVS, Co-Founder & CEO of Siftly, said: “We are deeply honoured to be selected by Maruti Suzuki – an iconic Indian brand that has defined mobility for generations – to help shape how it appears in the AI era. Partnering alongside visionary companies like Sarvam AI in this cohort is incredibly energising. At Siftly, we believe the future of brand discovery belongs to those who optimise for Generative Engines. We are excited to work with Maruti Suzuki to ensure their legacy of trust, innovation, and customer focus is prominently surfaced and recommended whenever Indians turn to AI for vehicle research, comparisons, or recommendations. This is more than a partnership – it’s a milestone in building the next generation of brand visibility for India’s most trusted automaker.”

Siftly’s selection underscores the growing importance of GEO as a strategic priority for large enterprises. As AI assistants become primary discovery channels, brands that actively optimise their presence inside these systems gain a significant competitive edge in awareness, consideration, and conversion.

 
About Siftly

Siftly (YC W22) is the leading platform for Generative Engine Optimization (GEO) and AI brand visibility. It helps B2B, D2C, and enterprise brands track how they appear in AI responses, benchmark against competitors, fix inaccuracies, generate GEO-optimised content, and measure real business impact. Backed by Y Combinator, Siftly is used by growth teams seeking to win in the new era of AI search. 

 
About Maruti Suzuki India Limited

Maruti Suzuki India Limited is India’s largest passenger vehicle manufacturer and a subsidiary of Suzuki Motor Corporation, Japan. The company has a strong focus on innovation, sustainability, and customer-centric solutions, actively collaborating with startups to co-create future-ready technologies across operations, customer experience, and emerging areas like EV battery lifecycle management.