A major paradigm shift in Indian wellness is being observed towards preventive care, and the startup SuperLiving in Bengaluru is the first to take the initiative. As of late, the lifestyle and wellbeing platform stated that it has already obtained $2 million in a new strategic funding round. Kae Capital led this investment, which included All In Capital and a group of high-profile angel investors. This financial capital comes after a previous pre-seed infusion of approximately ₹2 crore that was raised in September 2025, following the company’s success in the Elevator Pitch event.

Utilization of the capital

The new funding obtained will be allocated to several key areas of development that will witness wellness become more accessible to more people. SuperLiving will use the $2 million to expand its product base and upgrade its proprietary AI companion.

A substantial part of the investment will also focus on the development of vernacular and culturally specific content, as it should make the platform appealing to users in various parts of India. In addition, the startup will focus on expansion of its distribution channels, namely, a more intense infiltration into Tier II and Tier III markets.

Manavdeep Singh Grover and Gurjot Kaur established SuperLiving in 2025. SuperLiving is an artificial intelligence-based preventive lifestyle platform. It will help you navigate the pillars of health that are important, such as nutrition, movement, sleep, stress management, and the formation of everyday habits.

Compared to other wellness sites that often promote expensive supplements or intense exercise programs, SuperLiving emphasizes the aspect of sustainable change by providing small learning segments. It has a 24×7 AI companion that builds around individual schedules, personal constraints, and cultural specifics to enable users to have better daily health habits.

Personalization and primary focus

Mass adoption and regional inclusivity are two of the key characteristics of SuperLiving. The platform has affordable courses ranging between ₹99 and ₹250, making it accessible to a major demographic. The startup incorporates vernacular content and AI-personalized lifestyle programs to ensure that the advice it provides is realistic and can be related to the Indian context. The advanced AI of the platform examines the behavior of users on over 115 lifestyle parameters and can continuously optimize recommendations and offer habit-forming prompts that are highly customized to the engagement patterns of each individual.

Whereas there are numerous digital health portals that target the urban centers, SuperLiving is specifically designed to cater to the Indian heartland. The startup is mainly aimed at households between the 25-55 years age group, with Tier II and Tier III cities being given primary consideration.

This plan is already paying off; in 2.5 months since launching the monetization model, the company claimed it has more than 70 percent of its paying users who do not reside in big cities. This information denotes a strong and increasing need for affordable and digital wellness solutions within small towns and cities nationwide.

SuperLiving is already active in a broad range of wellness segments, including broad nutrition and fitness, as well as niche segments, such as mental health and prenatal care. The platform also has gamified tracking features and reward systems to ensure that the users are engaged and motivated to utilize it. All these functions aim at making the otherwise rather challenging process of lifestyle change engaging and enjoyable, so as to promote the long-term commitment to a healthy lifestyle.

Conclusion

Having successfully closed its $2 million round of funding, SuperLiving can effectively fill the gap between high-priced wellness services and the daily needs of the Indian population. The platform is transforming preventive healthcare into a reality for millions of people by integrating low-cost, regional language support and the latest AI technology. With the company still growing its activities and perfecting its AI-driven intelligence, it can be seen as the central figure in the quest to democratize health and wellness in the diverse geographical and economic background of India.