Adobe, a leading company in creative and digital experience solutions, has published its first  Adobe Creators’ Toolkit Report. This report shows how content creators are increasingly  using generative AI (GenAI) and mobile-first creative tools to boost productivity, reach more  audiences, and explore new creative opportunities. It highlights India, where creators are  among the fastest to adopt creative AI technologies. 

The study finds that Indian creators are integrating generative AI into their creative processes  rather than using it as an extra tool. The report states that 97% of Indian creators feel that  generative AI has positively impacted the growth of the creator economy, helping them grow  faster and work more efficiently in a competitive digital world. 

Growth for Indian creators 

The report emphasizes the real business and engagement benefits that creators are  experiencing from AI use. Almost 95% of Indian creators say that generative AI has sped up  the growth of their business or follower base, while 85% believe it has allowed them to create  content that would have been hard or impossible with traditional tools. These results show  how AI is making creativity more accessible and reducing technical barriers for creators of all  skill levels. 

Adobe’s survey included over 16,000 creators from eight countries, including India, the US,  UK, France, Germany, Japan, South Korea, and Australia. It reveals that creative generative  AI is now an integral part of the content creation process. With 99% of creators using  generative AI, it is no longer limited to specific tasks but is integrated throughout the entire  workflow from idea generation to creation, enhancement, and publishing.

How creators use generative AI 

The report identifies key areas where generative AI provides the most value. The most  common uses are editing, upscaling, and enhancing content (77%), followed by generating  new creative assets like images and videos (75%). Additionally, 58% of creators use AI for  brainstorming and idea generation, helping them overcome creative blocks and maintain a  steady output. 

Moreover, 89% of creators reported using more than one generative AI tool in the last three  months, showing a growing trend of experimenting with different platforms to achieve better  quality results and meet specific creative needs. 

Trust, transparency, and challenges in adoption 

Even with widespread use, trust and transparency are still major concerns. The report  mentions that 78% of creators worry about their content being used to train AI models  without their permission. This concern makes creators more selective when choosing new  tools. 

Creators mainly find and test new AI tools through personal research (74%), social media  trends (68%), and recommendations from other creators (54%). However, challenges like  high costs (38%), inconsistent output quality (28%), and unclear training methods for AI  models (30%) often slow down adoption. 

Agentic AI: the next step 

The report also points to agentic AI as the next big advancement in creative technology. A  remarkable 90% of creators feel optimistic or excited about agentic AI, and 96% would  consider using AI systems that can learn and adapt to their unique creative style. 

The most sought-after applications of agentic AI include automating repetitive tasks (66%),  brainstorming content ideas (63%), and providing actionable insights on content performance  (57%). 

Conclusion 

Adobe’s Creators’ Toolkit Report shows that Indian creators are leading the way in adopting  generative AI, using it to drive growth, innovation, and creative expression. As AI tools  become more transparent, trustworthy, and personalized, they are expected to play an even  more vital role in shaping the future of India’s growing creator economy.