The announcement of the successful completion of the pre-seed funding round by the young brand, which is called &Done, has provided a strong boost to the Indian professional haircare landscape, raising ₹6.5 crore. All In Capital was the lead on the funding, and M.G. Investments and a group of several discerning angel investors made significant contributions, which are indicative of trust in &Done regarding the future of specialized hair solutions that would cater to the Indian consumer population.

Ecosystem and capital infusion

It is the catalyst of this infusion of capital and scale of operations and technological capability that is needed by &Done, and it is the immediate means to the rapid growth of its expansion strategies in the most competitive city markets of the subcontinent, as far as its ambitious growth plans are concerned.

The new capital will be strategically invested in various core areas that will be critical to the short-term development of the brand and long-term sustainability. One of the primary concerns of the investment is the growth of the core team of &Done, which will ensure that the organization possesses the talent needed to handle the scale quickly. The brand will speed up product development, and this will enable the brand to keep innovating and launch new advanced formulations in the market within a short period.

The investment will enhance the dual presence of the brand by consolidating its distribution in both the salons and the direct-to-consumer (D2C) market. This is the hybrid model of the company, and with this financial support, this will enable &Done to create a strong ecosystem.

This ecosystem aims to successfully align a highly professional, salon-based treatment with a highly effective, at-home hair care solution to provide the consumer with an integrated experience that goes beyond a salon visit.

Commendable market presence and collaboration

Although young, &Done has already attained an impressive presence in the market with its unique hybrid operation model. The brand will be available through a combination of the old salon-distribution channel and the new D2C channel, allowing it to contact both professionals and end-users directly.

The firm maintains an excellent partnership with more than 1,500 professional stylists who work in more than 300 high-end salons in major metropolitan regions of India. This broad network covers major Tier I cities such as Mumbai, Delhi, Bengaluru, and Hyderabad, and offers a strong presence in the most fashion-conscious and trend-setting cities of the country.

The &Done brand portfolio, whose main products are a variety of shampoos and conditioners, is based on high-performance formulations. These products are uniquely designed to satisfy the special challenges and needs of Indian consumers with a special focus on offering special care to the heat-styled and chemically treated hair, a market segment that needs intensive and scientifically supported solutions.

Exponential growth

This pre-seeding has a very strategic timing as it is done at a time when the Indian haircare market is projected to grow massively. The market has been considered to be valued at a significant value of $3.8 billion in the year 2024, according to the industry insights. This estimate does not stand still; it is highly estimated that it will explode to a valuation of $6 billion by the next decade, i.e., 2030. The effect of this upward trend is being driven by several strong market forces.

The most essential of these factors include the growing interest among consumers in terms of the health and well-being of their hair, the steadily growing disposable income of the urban and semi-urban populations, and a remarkable change in consumer behavior in favor of specialized, high-quality products with targeted, high-quality outcomes, as opposed to generic products.

This projected growth potential presents a large and attractive platform, especially in the case of homegrown brands such as &Done, which is uniquely poised to execute a thorough research-led innovation with the necessary localised knowledge a blend required to address the unique hair types and environmental factors that dominate India.

Conclusion

After the successful completion of the ₹6.5 crore pre-seed round, &Done is now fully capitalized and ready to enter its second stage of healthy growth. In the short term, it plans to deepen its market penetration in the areas it already operates, launch a line of new products to increase its appeal, and strategically improve consumer availability through both its emerging online and offline platforms. Through the consistent provision of science-based, salon-quality products, &Done plans to transform these niche notions from being viewed by Indian consumers as a luxury, but rather as a necessary part of their daily lives, thereby ensuring that &Done remains a market leader in the premium haircare industry.