The Artment, a modern home decoration and lifestyle brand, has managed to complete a Pre-Series A financing round, raising ₹10 crore. Inflection Point Ventures (IPV) led the investment and transacted via the GIFT City route under IPV International. This capital infusion will be strategically invested in to fuel the ambitious expansion and technology development plans of this brand as it aspires to take advantage of the fast growth of the Home and Living industry in India.

Ambitious goal and utilisation of fresh funds

Several major investors participated in the funding round, with Inflection Point Ventures being the lead investor. There were other investors, such as Siyaram Family Office, ESV, Capitar Ventures, and a group of other unnamed investors. The new funds of ₹10 crore have been set aside to be strategically used in three core areas to enhance the growth path of The Artment.

The brand will also expand its product offering by adding new categories. The capital will be directed towards Art Lab, the proprietary technology platform at the company, where data is used to drive product innovation more efficiently. As part of its growth strategy, the Artment would strongly increase its distribution channel in different markets in India.

The Artment has also introduced a strong presence in the Home and Living segment, where it already enjoys a leadership role in a number of subcategories. The company has a current EBITDA positive, indicating good financial health and efficiency in its operations.

The Artment has capitalised on this positive growth rate to have a ₹100 crore Annual Recurring Revenue (ARR) in the next six months. Its success in the market is also justified by the presence of loyal consumers, a customer base of 20% return customers. The high rate means that the level of consumer trust is increasing and demand for its products is stable.  

Market and foundation of The Artment

The Artment is based on almost 10 years of experience in the e-commerce sphere and has an effective system of supply chains. This network covers the major art and manufacturing centres in India, such as Moradabad, Khurja, Firozabad, and Jodhpur, which enables the company to successfully integrate traditional art with modern functionality.

The Indian Home and Living market is projected to have a current value of $3.7 billion, and its Compound Annual Growth rate (CAGR) is 15%. 12% of the sales in this market are now being done online. The Artment its design-led, data-driven strategy is targeting a market share that it aims to win over by utilising this rapid growth and the continued digitalisation of the Indian retail space, making it a digitally native brand that serves modern Indian households. 

Conclusion

The ₹10 crore Pre-Series A funding, which was successfully led by Inflection Point Ventures, is a major milestone for The Artment. It will strategically deploy capital in channel and category expansion, and most importantly, to enhance its proprietary Art Lab technology, which is the source of data-driven product innovation. Being in a strong position operationally as an EBITDA-positive company and having an ambitious target of ₹100 crore ARR in less than a year, The Artment is ideally placed to exploit the high demand in the Indian Home and Living market, with a rapid growth rate of billions of rupees, which is shifting towards high-quality and design-driven home decor.