Insurance Samadhan (InSa), India’s leading insurance grievance redressal and resolution platform, has joined hands with Jaagruk Bharat, a citizen-first digital platform that simplifies government schemes and public information for millions of Indians. This strategic collaboration marks Jaagruk Bharat’s first foray into the insurance awareness space, focusing on helping citizens identify and act against mis-selling in insurance.

The alliance between Insurance Samadhan and Jaagruk Bharat is designed to build large-scale awareness around insurance mis-selling, a growing concern that affects millions of policyholders. Through targeted digital campaigns, educational content, and user-centric storytelling, Jaagruk Bharat will engage its massive online audience to help citizens recognize red flags in insurance purchases and understand their rights. Insurance Samadhan will contribute its industry expertise, real-world insights, and grievance-handling experience, ensuring that the awareness material remains accurate, relevant, and actionable for everyday policyholders.

Under this partnership, Jaagruk Bharat will conceptualize and execute multi-format awareness campaigns—ranging from short videos and infographics to case-based stories—across social media and digital channels. As part of this initiative, Jaagruk Bharat will also feature Insurance Samadhan on its website, giving citizens direct access to verified information. Insurance Samadhan will act as the knowledge and solution partner, helping citizens who face mis-selling or claim-related challenges to access guidance and redressal through its tech-enabled platforms.

“Our mission has always been to empower policyholders with awareness and real solutions. Partnering with Jaagruk Bharat allows us to reach citizens at scale and bridge the knowledge gap that leads to mis-selling. Together, we aim to make insurance simpler, transparent, and more trustworthy for every Indian,” said Shilpa Arora, Co-founder & COO, Insurance Samadhan.

“At Jaagruk Bharat, we simplify complex information so citizens can take informed actions. With Insurance Samadhan’s deep expertise, we can now extend this mission to insurance — a space where confusion often leads to financial loss. This collaboration is about standing by the consumer and ensuring that help is accessible and reliable,” said Abhishek Goel, Co-founder, Jaagruk Bharat.

Insurance mis-selling continues to be a growing concern in India, with many policyholders unaware of their rights or the fine print of their policies. As India moves toward IRDAI’s vision of ‘Insurance for All by 2047’, collaborations like this play a critical role in building trust and literacy among end users, as inclusion is not just about access but also about awareness.

About Insurance Samadhan

Insurance Samadhan is India’s leading insurance grievance redressal platform dedicated to protecting policyholders’ rights and enhancing transparency in the insurance sector. Since its inception in 2018, Insurance Samadhan has successfully resolved over 20,000 customer grievances and recovered claims for customers worth more than INR 250 crore. The company leverages innovative solutions like its Polifyx app to simplify and accelerate grievance filing and resolution, especially for non-tech-savvy users. Insurance Samadhan acts as a trusted advocate for policyholders, promoting fair practices and timely claim settlements in the Indian insurance industry while supporting India’s goal of ‘Insurance for All by 2047.’

About Jaagruk Bharat

Jaagruk Bharat is a citizen-first digital platform dedicated to making government schemes, rights, and services simple, accessible, and easy to understand for every Indian. Using its proprietary content-driven technology available via a mobile app and web interface, Jaagruk Bharat breaks down complex policies and regulations into clear, actionable information. What began as a small initiative in 2024 has grown into a nationwide movement reaching over 5 million citizens every month. With a strong online community, Jaagruk Bharat empowers people from all walks of life with the clarity, knowledge, and trust they need to claim their rightful benefits.