Klub is a revenue-based financing platform that provides up to Rs 30 crore funding to SMEs and online  businesses with recurring revenue. The startup announced its plan to offer around Rs 200 crore fund  to small businesses for this festive season. The platform invested Rs 100 crore in last year’s festive  season to enhance the sales of known e-commerce platforms including Flipkart, Amazon, and Myntra. 

The company took this initiative to help Small, micro, and medium enterprises maintain inventory. The  startup plans to provide solutions to small enterprises for pre-planning marketing efforts to achieve  profit and increase demand during India’s festival season. The Bengaluru-based startup plans to invest  the funds in D2C brands across 45 different sectors. The company previously invested in several sectors  including fashion & apparel, beauty & personal care, and cloud kitchens & restaurants. The startup  offers Rs 30 crore investment in one tranche and works in multiple capital structures according to the  brand and founder’s requirements including loans, revenue financing, and more. Klub provides the  platform for smooth interaction between investors and targeted companies in a private environment. 

The firm was co-founded by Anukrant Jain and Ishita Verma in 2019. The company is partnered with  HNIs, Financial institutions, its SEBI-registered funds to provide growth capital, and non-banking finance companies such as U GRO Capital. This Rs 200 funding is a collaboration with its supply  partners. The company offers different investments for businesses depending upon the early, growth,  and late stages to meet their marketing, CAPEX, and manufacturing expenses. The platform offers attractive investment options such as monthly repayments. The company has over 1700 crore portfolio  revenues. The Capital platform provides fast and flexible funding to its users. 

The market research mentioned that the growth in festive sales is expected to be around 10 to 12  percent and this year the e-commerce sector is predicted to cross the 111 billion USD mark. Klub claims to have completed 1,700 rounds of investments to help over 650 brands scale up. The company also secured $60 million in its seed funding round from Peak XV’s growth program, GMO Venture Partners,  9 unicorns, and Alter Global in 2021. The company faces competition from other finance companies such as Wayflyer, GetVantage, CRED Mint, Velocity, KredX, and Clearco. The capital platform offers  management and financing solutions to help startups and SMEs. 

Conclusion: 

Klub is a capital platform that announced its plan to invest Rs 200 crore in small businesses during the  Indian festive season this year. The company previously invested Rs 100 crore in big e-commerce  platforms including Flipkart, Amazon, and Myntra during the festive season to help them increase sales. The firm plans to provide Rs 30 crore in a single tranche to small enterprises for pre-planning  marketing efforts to achieve profit and increase demand. The company plans to invest this amount in 45 different sectors. This investment is a collaboration of the Klub with HNIs, financial institutes, and  non-banking finance companies such as U GRO Capital.