Marathi video streaming platform Planet Marathi OTT secured $5 million in its new funding round led  by private US equity firm A and MA Capital USA. The funding round saw the participation of various  new and existing investors. The startup plans to use these fresh proceeds to scale its operations,  advance its technology, enhance its platform, and strengthen its technological infrastructure and  content library.  

The company provides a Marathi language platform for Marathi industry talent. The platform offers a  large and esteemed library of various Marathi content on its OTT platforms. The application offers  content of various categories or genres including politics, comedy, family drama, romance, thriller, and  more. The platform is also partnered with Dcafe which is a media-tech company working in a similar  sector. The co-founder of Planet Marathi OTT, Akshay Baedapukar mentioned that the company  focuses on growing the Indian regional entertainment. This investment will enable the firm to expand  its offerings and content to more audiences. The startup aims to offer quality content on its OTT  platform with the collaboration of its partners. 

The online platform offers web series, movies, concerts, and talk shows at affordable prices. The  subscription plan is the primary source of revenue for the startup. Dcafe Media company is working  with the startup to strengthen its technological capabilities and strengthen its position in the tech driven entertainment market. The Ficci and EY media & entertainment industry report mentioned that  the share of vernacular content is set to increase and reach 55% in the mid to long term of total content  production. The reason behind the increase is the dubbing and subtitling need for regional OTT  platforms. The investment shows the trust of its investors in Planet Marathi’s business model and  market potential. 

The regional content currently accounts for 30 percent of the total OTT budgets and it is predicted to  reach 40 to 50 percent. Planet Marathi claims to offer affordable subscription video plans and media  services. The OTT platform faces competition from other regional content-producing companies such  as Shaale, Audition, and Valuable Technologies. The production of a single regional original content  can cost up to Rs 20 crore. The small platforms have an advantage over large OTT platforms due to the  small scale hence low budget requirements to manage the services. 

Conclusion: 

Planet Marathi is a Marathi language-based online video streaming platform that secured $5 million  in its new funding round. The round was led by the private US equity firm A and MA Capital USA with  the participation of other investors. The company intends to use this fresh capital to scale its  operations, enhance its platform for a better user experience, and strengthen its technological  infrastructure with the content library. The online platform offers a large library with various options  for Marathi content to its users. The startup is working with Dcafe to improve its technological  capabilities and strengthen its position in the tech-driven entertainment industry.