Climaty AI is a Bengaluru-based marketing technology startup that specializes in sustainability and raised $2 million in a funding round. Turbostart led the investment, and the angel investors significantly contributed. This capital investment is allocated strategically to help the development of the proprietary Agentic AI ecosystem of the company and a bold global growth. The investment will enable Climaty AI to provide global brands and agencies with the tools to deploy carbon-conscious marketing strategies on a global scale.

Growing market demand and a major challenge in the advertising industry

Neel Pandya established Climaty AI in 2025. Climaty AI is establishing itself as an innovative hub at the leading edge of two fast-moving industries, a field that the company calls CliMarTech (Climate Tech and Marketing Technology). The platform aims to address the climate awareness paradox of ensuring high marketing performance and the environmental impact at the same time by combining the concept of climate awareness directly into the digital advertisement. This investment confirms the increasing demand in the market to find solutions that can successfully balance commercial goals with vital sustainability ones.

The main product of Climaty AI is a solution to a significant problem of the advertising industry’s inefficiency and waste. In a global advertising market of more than $1 trillion per year, much of this, about 37% of the budgets, goes to waste because of ineffective targeting, ineffective creative content, and duplication. Not only is this waste a budget drain, but the unnecessary energy use and increased carbon footprint of digital infrastructure as a result of this waste.

The solution to this issue offered by the startup is its Agentic AI-driven media agents that constitute a self-educating system that aims to streamline and maximize campaign execution without a significant number of human interventions. Campaign Builder, Creator, Optimizer, and Analytics are the four different agents within this ecosystem.

This advanced technology has become automated with respect to campaign design, real-time adaptation to the changing marketing objectives, and the ability to produce quantifiable business results, all without compromising the essential human supervision. The platform offered by Climaty AI is the only one, according to which advertisers can calculate the carbon footprint of the media, optimize the campaigns using the intelligence of Programmatic+, and offset emissions.

Early success and global expansion

Climaty AI has already attained initial validation and proven tangible guidance with initial pilot programs with a range of partners. Its partnership with Opella was a success that not only led to increased marketing efficiency, but also, at the same time, a lower environmental footprint. This success early in history proves the capability of the platform to provide the two-fold advantage of improved performance and increased sustainability.

The solutions offered by the company are broadly applicable, and they have already recorded a lot of traction in a wide variety of business segments. They are edtech, consumer healthcare, automotive, and CPG (Consumer Packaged Goods) industries. This widespread implementation in diverse industries shows the universality of the platform offered by Climaty AI in enabling businesses on either end of the spectrum to align their marketing efforts with their environmental responsibility requirements.

Climaty AI has set explicit strategic plans on how it plans to expand internationally with the new funds. The short-term strategy of the company is to expand its proprietary AI stack to expand its technological capacity and respond to rising demand. It will endeavor to build a strong international presence, with the main target being the major regions where demand for sustainable and high-performance marketing solutions is fast gaining momentum.

The EMEA (Europe, the Middle East, and Africa), the UK, and North America are the main areas where this international expansion will be targeting. The markets are great opportunities because of the growing regulatory pressure and high demand for environmental transparency by the brands the consumers. Climaty AI aims to seize this emerging trend by establishing a solid presence in these areas as part of the transition to sustainable advertising globally.

Conclusion

The successful $2 million financing round by Turbostart of Climaty AI highlights the urgent requirement for CliMarTech to emerge as an essential sector. As it intends to scale its AI stack and enter major markets across the world, Climaty AI has the prospects of becoming one of the most innovative leaders that would facilitate the required shift into more sustainable marketing and carbon-conscious practices globally.