Bengaluru, 16 March 2026: betterhood, a Bengaluru-based preventive pain care startup, has raised ₹5 crore  in a seed funding round led by Kairon Capital. The round also saw participation from a marquee set  of consumer founders, including Yogesh Kabra of XYXX, Rishubh Satiya of Plix, Rohit Chawla and Sifat  Khurana of Innovist, and Shayamal Vallabhjee, renowned sports scientist and performance coach. 

Launched in October 2024 by Vikram Kadam and Neha Zade, betterhood is building India’s first  comprehensive preventive pain care ecosystem, focused on addressing musculoskeletal health  before it becomes chronic and debilitating.

The company currently offers products across posture  supports, orthotic supports, and pain relief and recovery, while also investing in education,  awareness and expert-led interventions aimed at helping consumers engage with the category earlier  and more proactively. 

India is sitting on a large but under-addressed MSK health challenge. Back pain, joint discomfort,  postural fatigue and movement-related issues are increasingly common, yet most consumers still seek  solutions only after pain has already worsened. betterhood is built on the belief that while MSK decline  may become more common with age, a meaningful part of it can be delayed, managed or prevented  through the right combination of products, habit correction, education and guided self-care.  

Vikram Kadam, Co-founder, betterhood, said, “Most consumers in India still respond to pain only after  it has become persistent enough to affect everyday life. We believe the real opportunity lies in shifting  that behaviour earlier – toward prevention, posture correction, recovery and long-term  musculoskeletal care. betterhood is being built to serve exactly that need, by combining science-backed  products with education and habit change.” 

Since launch, betterhood has served over 60,000 customers and built a library of more than 1000  educational content pieces across platforms around posture, pain prevention, movement and  recovery. By combining products with education-led discovery and expert-backed self-care, the  company is positioning itself as more than a conventional D2C pain care brand. 

Neha Zade, Co-founder, betterhood, said, “MSK issues today are lifestyle-rooted – shaped by how  modern Indians work, commute, move and rest. This is why betterhood’s products are designed with  the modern user at the centre – blending scientific design with thoughtful aesthetics and user experiences so they integrate naturally into everyday life, rather than carrying the cold, clinical feel of  traditional products.”  

Unlike conventional pain care solutions that focus on short-term symptomatic relief, betterhood’s  products are designed to support more meaningful recovery by addressing underlying drivers such as  posture, support, movement and everyday habits. What differentiates betterhood is its ambition to  build trust and authority in the category, not just sell products.

The company is investing in becoming  a credible consumer-facing knowledge layer for preventive pain care, with the long-term goal of  creating an integrated platform at the intersection of product, education and expert support. 

Deepankur Malhotra, Founder and Managing Partner, Kairon Capital, said, “betterhood is addressing  a large and highly under-served consumer need at the intersection of health, wellness and everyday  lifestyle. What stood out to us was the founders’ clarity of thought, strong early execution, and the  opportunity to build a differentiated, education-led brand in preventive pain care. We believe  betterhood is well placed to help shape an important emerging category in Indian wellness.”

Co-created with physiotherapists, betterhood has developed a suite of assessment tools on its website  to help users identify the root cause of neck, back, shoulder and knee pain, giving consumers a  clinically grounded starting point for their care journey. As part of this broader vision, betterhood  recently launched Slouch Catcher, a posture analysis tool that allows users to upload a posture  snapshot, receive a personalised score and an animal-inspired posture persona, and engage with  posture awareness in a fun, consumer-friendly format.  

The company is also launching The Physio Edge, a certification programme for early-career  physiotherapists curated and delivered by its Chief Science Officer, Shayamal Vallabhjee, with the aim  of bridging the gap between academic training and real-world clinical practice.  

The fresh capital will be deployed across three key priorities: new product development, team  expansion across product, content and growth, and distribution scale-up across both online and  offline channels. betterhood also plans to deepen its presence through channels such as  physiotherapy clinics, running communities and wellness retail as it expands its footprint in  preventive pain care. 

About betterhood 

betterhood is a Bengaluru-based preventive pain care startup building India’s first comprehensive  preventive pain care ecosystem. Founded in October 2024 by Vikram Kadam and Neha Zade, the  company focuses on musculoskeletal health through a combination of science-backed products,  educational content, digital tools and expert-led interventions.

betterhood currently offers solutions  across posture supports, orthotic supports, and pain relief and recovery, with the aim of helping  consumers address pain earlier and build better long-term musculoskeletal health. 

About Kairon Capital 

Kairon Capital is an India-focused early-stage consumer investment firm backing emerging brands and  consumer businesses at the intersection of strong founder insight, category tailwinds and  differentiated execution.

The firm partners closely with founders building the next generation of Indian  consumer companies and recently announced the first close of its maiden fund.