Scrubsy has raised ₹27 crore in a fresh funding round from V3 Ventures. Under the corporate name BoldChem Science Pvt. Ltd., the company raised this amount valued at approximately $3 million to strengthen its path for growth. The capital injection is a notable achievement for the youthful business as it strives to boost its current market share in the fast-changing Indian home care industry.

Operational philosophy and manufacturing

Scrubsy was founded in 2025 by Kartik Sibal, Ishan Suri, Nitin Jain and Aditya Bhasin. Being a D2C brand, the firm manufactures and markets specialty home-cleaning products for cleaning modern-day quality interior surfaces. Its product ranges cater to kitchen, bathroom, and special shoe cleaning needs with a wide range of products including foam-based kitchen cleaners, bathroom and special shoe cleaning products.

One of Scrubsy’s core philosophies with its operations is that it does not rely on outsourcing its entire product development process. Scrubsy formulates and creates all its products using dedicated in-house research and development and manufacturing processes, unlike many contemporary direct-to-consumer (DTC) brands that use third-party contract manufacturers.

This approach guarantees the startup keeps its exclusive control over product formulations and quality measures. Scrubsy also integrates artificial intelligence as a component of its product lifecycle, further refining its offering. 

The startup applies artificial intelligence tools to read customer reviews, identify certain cleaning pain points, and incorporate their direct input into the core of its product development process. The data-led approach enables the company to quickly refine its formulations and meet targeted consumer demands with accuracy.

Investor support and future growth

V3 Ventures’ investment in Scrubsy was driven by the startup’s business execution and the capacity to establish momentum in a market that’s usually a preserve of legacy fast-moving consumer goods conglomerates. Scrubsy’s performance as a bootstrapped business with meaningful operational scale brought significant investor interest before this funding round.

V3 Ventures is an early-stage investor focused on consumer products, backed by Verlinvest, a global investment company. The firm has also mentored several consumer startups in India, including Ugaoo, Deconstruct, Salad Days, Go Zero and The Hosteller. The cooperation with V3 Ventures combines tactical and domain expertise with financial support.

The fresh capital infusion of ₹ 27 crore will be utilized effectively to support the company’s future trajectory. The proceeds will be used mainly to expand manufacturing and further support ongoing growth in the company’s overall business.

The company’s plans include expanding capacity to satisfy demand in its current product lines and will persist in R&D of proprietary home-care formulations. The brand is growing its footprint and continues to be dedicated to providing high-end surface-cleaning solutions for modern Indian homes.

Conclusion

Scrubsy’s presence is growing in the competitive home-cleaning segment, as evidenced by the successful fundraising of ₹27 crore from V3 Ventures. The startup was established by Kartik Sibal, Ishan Suri, Nitin Jain and Aditya Bhasin under BoldChem Science Pvt. Ltd.

Notable strengths of the startup include its own research and development, its proprietary formulation, its in-house manufacturing and its iterative product development using AI. As a bootstrapped brand, Scrubsy is now ready to use its new capital to scale its manufacturing footprint and build a long-term business in India’s home-care sector.