Bengaluru, India,  11th May  2026: Soch, India’s leading evening-occasion women’s ethnic wear brand, has crossed the ₹500 Cr revenue milestone in FY26, marking a significant step in its growth journey. 

Very few brands in the ethnic wear space have crossed the 500 Cr revenue and fewer still have done so while being bootstrapped.

Offline retail continues to be the brand’s core strength. Over the past few years, Soch has adopted a calibrated approach to offline expansion—optimising its store network by strengthening high-performing locations while exiting underperforming ones. The brand is now present across 70+ cities, with 175+ stores spanning India, Canada, and Malaysia, and is increasingly focused on driving same-store growth through higher conversions and improved ticket sizes. 

Soch’s Omni channel initiatives have significantly enhanced the customer experience. The integration of digital tools in stores enables an “endless aisle” experience, offering access to a much wider assortment beyond physical inventory. Digital catalogues and assisted shopping features further strengthen the seamless integration between online and offline channels.

E-commerce has emerged as a key growth driver, registering a strong 65% year-on-year increase to reach ₹88 Cr in FY26, contributing 18% to overall revenue. This growth has been driven by improved user experience, seamless Omni channel experiences and a wider online exclusive assortment. Over the past five years, Soch’s online business has grown at a 56% CAGR and is projected to grow at 40% annually over next four years, reflecting a focused and sustained Omni channel strategy.

As we continue to scale EBOs and e-commerce, we will increasingly tap into other growth levers—channels such large-format stores, multi-brand outlets and continued international expansion, as well as product and line extensions. While the product will remain core, growth will be powered by technology-led demand forecasting and enhanced operational efficiency.

Vinay Chatlani, CEO and Co-founder, said, “This milestone reflects the strength of our brand, the consistency of our execution, and our commitment to building a sustainable business. We have scaled thoughtfully—balancing offline expansion with strong digital growth—while remaining EBITDA positive. The next phase of growth will be driven by deeper Omni channel integration, expansion into new trade channels, and continued investment in product innovation and technology.”

Underpinning this progress is a robust, digital ecosystem that integrates business workflows and enables data-driven decision-making. Through AI-led solutions, automation, and advanced analytics—including demand forecasting and product intelligence—the company is improving operational efficiency, enhancing accuracy, and enabling faster, more informed decisions. This strong technology foundation positions Soch for scalable growth, agility, and long-term competitive advantage.

About Soch

Soch Apparels, the largest evening-occasion wear ethnic brand for women in India, seamlessly combines tradition and modern artistry. Our meticulously crafted outfits, featuring elaborate embroideries and handpicked fabrics, celebrate the rich heritage of Indian aesthetics. Soch offers a wide range of stylish designer ethnic wear, including sarees, salwar suits, kurtas, tunics, kurta sets, lehengas, and kaftans.

With 175 stores across 60+ cities, Soch is the go-to destination for stylish and elegant designer ethnic wear. Recognized as the Best Ethnic Fashion Retailer of the Year 2024, we continue to redefine traditional Indian fashion. Visit soch.com to explore our collection.