New Delhi, 18 March 2026: Sirona, one of India’s leading women’s wellness brands, has launched its dedicated Menopause Range, marking a strategic expansion into one of the most underserved and largely unaddressed segments of women’s healthcare. Since inception, Sirona has focused on solving hygiene challenges that women have long faced but rarely spoken about. While periods have gradually received their due attention through improved products and more open conversations, menopause has remained an uncharted and often overlooked territory in mainstream consumer markets.

With this launch, Sirona becomes one of the first Indian brands to introduce a specialised, everyday menopause-focused product range designed for accessible, at-home support. The expansion takes Sirona’s portfolio to over 130 SKUs across 7 categories, strengthening its presence in the intimate and personal care space while reinforcing its commitment to supporting women across every life stage.

India’s women’s wellness market, valued at approximately ₹38,000 crore and growing at an estimated 7-8% CAGR, represents a significant emerging opportunity in menopause care. With nearly 75 million women in the 40-55 age bracket, many navigating perimenopause and menopause, the category remains largely underserved, creating strong potential for accessible, consumer-friendly solutions. Sirona’s Menopause Range has been developed to address this gap with science-backed, easy-to-use products designed to support the everyday management of common menopausal symptoms.

Speaking on the launch, Deep Bajaj, Co-founder, Sirona Hygiene, said, “Menopause is one of the most underserved yet high-potential categories within women’s healthcare. This launch is a natural extension of our vision to build a comprehensive women’s wellness portfolio that supports every life stage. We see strong long-term opportunity in this segment and remain focused on delivering accessible, science-backed solutions that empower women with greater comfort and confidence.”

The range includes a Cooling Mist to soothe hot flashes, a Skin Balancing Phytoestrogen based (plant estrogen) Cream to restore hydration and elasticity, an Intimate Cream to relieve dryness and maintain intimate pH balance, and an at-home FSH Test Kit to help women better understand if they have entered menopause. Together, the products create an integrated menopause care solution rather than standalone offerings.

About Sirona

Founded in 2015 by Deep Bajaj and Mohit Bajaj, Sirona is an award-winning Indian femtech and women’s wellness brand focused on transforming menstrual and intimate hygiene through innovation, education, and impact-led initiatives. Its portfolio includes menstrual cups, tampons, period panties, pH-balanced intimate care, toilet hygiene essentials, and category-creating solutions such as menstrual hygiene vending machines across high-footfall locations in India.

Through the Sirona Hygiene Foundation, the brand also advances menstrual health awareness and access in underserved communities, working to address period poverty and promote informed care. With a strong focus on innovation and inclusivity, Sirona continues to expand access and normalise conversations around women’s health across life stages