Plus Gold is a gold investment application that secured $1.2 million in its seed funding round. The  round was led by JITO and had participation from investors including Venture Catalysts, Sachin Shetty,  Sonakshi Sinha, Signal Ventures, Shrish Mishra, Varun Dua, and Misfits among others. The startup will  use this funding amount to scale its tech infrastructure, strengthen security, enhance user experience,  and develop AI-driven services. 

The company offers a platform that enables gold investments through Systematic Investment Plans  and one-time transactions. The service also allows its users to withdraw their digital gold investments  as physical jewelry whenever they want. The service also allows its users to withdraw their digital gold  investments as physical jewelry whenever they want. The startup removes a few steps from traditional  gold investments leading to a faster investment process. The digital transaction also gets rid of  unnecessary storage, liquidity issues, and purity assurance. The startup plans to use a part of this  investment on hiring customer service executives and engineers.  

The startup aims to make gold investment simple and secure using its innovative technologies. The  app allows its users to invest in gold and withdraw it back in the form of cash, gold, or jewellery  whenever required. Plus Gold claims to be the best jewellery savings app in India that offers various  gold schemes to meet the needs of buyers and gold investors. The startup allows its investors to select  from various schemes according to their needs. Some of the schemes includes a wedding saving  scheme, a gold monthly scheme, and more. 

The startup competes with other gold investment companies including PayU, Rupeek, Indfiagold, Oro  money, and Tiger Global-backed Jar, among others. The gold investment service is growing in the Indian  market. A fintech startup PhonePe also integrated gold buying services in its application. The main  objective of this investment is to utilize this fund to boost user experience and expand the workforce. 

Conclusion: 

Plus Gold is a gold investment app that allows users to make gold investments through Systematic  Investment Plans or one-time transactions. The startup successfully secured $1.2 million in its seed  funding round led by JITO. The funding round saw participation from various investors including  Venture Catalysts, Sachin Shetty, Sonakshi Sinha, Signal Ventures, Shrish Mishra, and Misfits among  others. The startup will use this funding amount to scale its tech infrastructure, strengthen security,  enhance user experience, and develop AI-driven services. The service also allows its users to change  and withdraw their digital gold investments as physical jewelry whenever they want.

Plus gold aims  to make gold investment simple and secure using its innovative technologies. Plus Gold claims to be  the first jewellery savings app in India that offers various customized gold schemes to meet the needs  of buyers and gold investors. This gold investment platform competes with other gold investment  companies including PayU, Rupeek, Indfiagold, Oro money, and Tiger Global-backed Jar, among others.  The digital transaction also removes the need for storage, liquidity issues, and purity assurance.