Top Digital Marketing Agencies in Chennai

Digital Marketing Agencies in Chennai

In today’s age digital marketing has become almost a necessity for any brand. You cannot afford to resort to old methods of marketing such as printing advertisements or investing only in television advertisements. In today’s digital world, you must reach to everyone who surfs the World Wide Web, and the only way to do it is by ensuring that you have an attractive digital presence.

This digital age requires you to adopt digital marketing techniques to market your brand and develop a distinct digital identity. Digital marketing agencies help you to achieve this goal by tailoring solutions to suit your needs and brand. You can choose from a variety of services like Search engine marketing, SEO, mobile campaigning, content creation, audio-visual marketing on social media platforms, social media campaigning, email newsletter marketing, PPC and online lead generation.

Chennai is the capital city of Tamil Nadu and is often referred to as the “Gateway to South India”. Today it is a major cultural and administrative hub along with being home to the famous IIT Madras. If you are an up and coming start up or a well established business you must delve deeper into the world of digital marketing. To enable you to the same, here is a list of top and best digital marketing agencies in Chennai.

1.Social Beat

This company was awarded the “Best Social Media Brands” by Social Samosa in the year 2017. Infact it is one of the only company which was recognised by Google India for being innovative in search and display advertising. Social Beat was established in the year 2012 and is a trusted digital marketing agency in Chennai, Mumbai and Bangalore. Their main focus is on retail brands and real estate agencies. However, the company has seen many clients since its inception.

Services

Social Beat offer solutions including UX, web development, search engine optimization, social media marketing, content marketing, video production, digital advertising, influencer marketing, and impactful content marketing.

Key Clients

Sterling Holidays, Brigade Group, Specsmakers, Chola Finance, CavinKare, House of Hiranandani,Mahindra Lifespaces, TVS Motors, Murugappa Group,  Forum Mall, FundsIndia, Casagrand, Klay Schools, Mphasis, and TVS Logistics 

2. iStudio Technologies

This agency has an experience of over a decade and is consisting of young and devoted team of individuals who are fully committed to ensure that they provide you with the best solutions. They’ve had over 900 clients and have worked in multifaceted industries. They work to ensure client satisfaction and will provide you solutions that work for you best!

Services

They provide services such as  search engine optimization, local SEO, video and display advertising, landing page optimization, email marketing, social media marketing, mobile marketing, content marketing, etc. 

Key Clients

AVN arogya ayurvedic hospital, Insurekaro.com, India Nippon, Larsen & Toubro, Aban offshore limited, Skywalk, Credai, Mitsubishi, Adroit, Keller, Fichtner,

3.EchoVme

EchoVme specialises in integrated internet marketing consultancy. They are based out of Chennai and provide an approach that combines thetheir expertise with the digital marketing techniques. They are a Google Partner company which enables them to have a good know how of search ads, mobile ads and display ads.  It was awarded by ABP News and CMO Council Asia as the best digital marketing agency of 2013 and has also been recognised as a best start-up in Chennai by The Indus Entrepreneurs Network.

Services

They provide a unified marketing approach that combines search engine optimization, social media marketing, search engine marketing, and corporate blogging.

Clients

Andromeda Loans, Lotus Forex, Murugappa Group Ramco Systems, Amrutanjan, , Dr. Paul’s Multispecialty Clinic, Dr. Paul’s Institute, Times Internet Ltd, 2020 MSL, Amex NGO, Vinayak Hyundai, Sam’s Pizza (Chennai), Ticketgoose.com, Jeff and Kane (Australia), Bosch India.

4. InfiniX

InfiniX is a digital marketing agency based out of Chennai with a experience of 7 years in this filed. Business Review Today has ranked is as No 1 Digital Marketing Agency in the whole industry. They follow the dictum of providing a synergistic strategy which works for their clients and is unique to their needs and requirements. This is also a Google Partner Company and has offered assistance to many well known players.

Services

They provide excellent services such as on search engine optimization (SEO), search engine marketing (SEM), display ads management, content marketing, social media marketing (SMM), pay-per-click advertising (PPC), affiliate marketing, email marketing, video marketing, etc.

Clients

iPhone service center, Bharatsteel (Chennai) Pvt Ltd, Sunbeam, Futurefarms, Alliance Group, Colorhomes, TIME, Custom wink, Dotcom, CM Hospital, Wangs kitchen

5.Red Maple

While this digital marketing agency was not founded in Chennai it has a huge client base is Chennai. It uses the best talent in the industry. Expert professionals work tirelessly to provide their clients with the best solutions that will enable them to take their brands to new heights. They have a wide client base and work towards designing solutions that will suit the needs of the clients. Red Maple has a team of expert marketers, Content developers and managers who will help you each step of the way when it comes to developing a digital presence for your brand!

Services

They offer such as search engine optimization, e-commerce marketing, email marketing, social media marketing, PPC, content marketing, blogging, video production.

Key Clients

They have worked with many brands some of them including Narasu’s, Arjuna milk, Wonder cake, SKC, Balaji milk, Bharani silks, Thriveni sands, Herbodaya, NGA TMT steel, Kumarappa silks.

If you seem to asking yourself why hiring a digital marketing agency is essential for your business remind yourself that making an internet presence and a distinct identity which makes you stand apart from the rest requires a team of marketers who know what they are doing. A digital marketing agency will not only widen your reach but also ensure that your brand is unforgettable. Make sure you do your research before hiring a marketing agency that can resonate with your vision and tailor solutions which suit and complement your brand. Remember, Digital Marketing is no longer a choice but an absolute necessity today.  

How TheLister became India’s 1st B2B2C Platform

TheLister founders

When and how did you start?

The year was 2017 when I ( Pratik Bhuyan ) & Praveen had just completed one year from graduation. Honestly, we were not much of the best pals or “bros” in our college life, but we always conspired to do something unknown, something new. I vividly remember when we were being taught C/C++ in our first year of engineering, we both were already developing & marketing our websites. And in 2017, out of nowhere, I received his email citing to do something of our own but with a clause to resign from our current job. To which I replied, “I already did 6 months back” and that’s from where it all started!

How did you come up with the idea? Your inspirational moment

When you think of new ideas, it never comes. It comes to you unexpected & uncalled. We were facing a huge roadblock in our entrepreneurial journey and were almost broke at one point in time. We stood in the bustling streets of Bangalore, completely dissipated, searching frantically for businesses & vendors to work with us. At that time we had a different business model & more of a startup, we were a digital solutions service provider.

We were running through every medium possible and leveraged highly on a particular Indian online platform to find leads, which is still heavily endorsed today by one of Bollywood’s most legendary actor (any guesses?) and while using it, we understood the pitfalls & the shortcomings which businesses and users like us were facing. We started discussing what would make it better, how to make it better and then it struck us, there are 1.1 Billion people in India for looking businesses, customers, services, leads online – so why not we give that platform to them?  

Brief about organization and founding members

Built by not the IITians, IIMians or ex-employees of any blue-chip MNC, TheLister Inc. was handcrafted by two engineering students whose aggregate could barely even touch 60% to be eligible for campus recruitment or interviews. We had our goals set during our stint at startups that we could do much more using our knowledge & perseverance to build something for the Indian masses. Today from being a duo, to a team of 9, we work day-in, day-out to provide a seamless platform to find exactly what users are looking for, to help offline businesses transition online & to connect users with the right businesses , Says Mr.Pratik Bhuyan  (Founder : The Lister).

Pratik Bhuyan (Founder: The Lister )
Image: Mr Pratik Bhuyan (Founder: The Lister )
Praveen Tulaskar (Founder: The Lister )
Image : Mr Praveen Tulaskar (Founder: The Lister )
Trishna Mohanty (Co-Founder: The Lister )
Image: Ms Trishna Mohanty (Co-Founder: The Lister )

The detailed journey, like what all you want to share with readers

When we were setting foot into the whole startup ecosystem, we knew one thing: only a few out of a million startups get to see the light of the day and to be amongst those few, we had to be unique. So, we had a good idea, we solved a real-life use-case, it catered to both B2B & B2C, but we still didn’t have that spice and we vowed that we won’t start writing a single line of code unless we figured it out.

More than 3 weeks had passed and we couldn’t get that one thing, that spice, our USP. When we were almost throwing in the towel it struck us – how to give customers the lowest price for what they are looking for? That question lead to different solutions and from those various solutions we picked our answer – bidding. From there it was just putting the puzzle together. Our core strategy was simple: Users post their requirements & businesses bid on it to create competition to quote lower prices.

The whole process was made transparent, seamless and non-sponsored. Every business is able to rank higher than their peers only by generating positive reviews by fulfilling the user’s requirements. And when a user posts a requirement, he/she gets to see bids from businesses with good reviews first. Every review is cross-verified by TheLister, & thus businesses with positive ones are poised to serve the user better. This made it win-win for both the user and the business as it gave a fair chance to businesses of all scale (small-to-large) to participate and users getting to work with the best.

Future plans and funding

Down the road, our ultimate vision is to make TheLister the goto brand for customers. Businesses partnered with TheLister would be guaranteed to follow a few set parameters to provide services of the highest quality & customers feel assured when they work with one. In terms of funding, we are currently bootstrapped and are open to equity-based seed level funding from individuals & VCs to expand our team and exposure in Tier-II & III cities.

An inspiring moment.

The launch date was set and hopes were high. We did all our test runs and it was time for us to set it live for the digital world. We took one step forward into promoting our website on social media and the next thing we knew, Facebook blocked our website from further sharing. And thanks to Facebook’s line of products, we were ousted from WhatsApp, Instagram and all other! The setback was huge but we weren’t just ready to give all up.

We chalked out a different strategy then & there to let people know about our upcoming platform (without using the link) and use Google Form to take email ids of those who were interested. We then could send out pre-invites with our website link to all of them through Gmail (thank you Google!) and the best part, we received over 300 registrations on our platform that day. We knew we were up to something. 

EXCLUSIVE: Founder’s advice to budding entrepreneurs

There’s a saying, “dream and dream big”. Sadly, not all big dreams are achieved. Yet, in the process of dreaming big, you achieve things which you had never thought of. Today you might dream of buying a Ferrari and eventually, you may not get one. But, you will definitely be able to buy a Mercedes – I bet you on that. So dream. 

Provide some statistics like revenues or clients acquisitions etc


Currently, TheLister has over 12,000+ verified businesses partnered with us across categories like Real Estate, Events & Wedding, Architecture & Home Decor, Legal, Hardware, Technology, Advertising, Finance & many more. We are also clocking in 5 digit page views with a customer retention rate of 88% on a monthly average.

Your website / apps / and contact details

France By French ushers a new era of local French experiential travel in India

francebyfrench founders

When and how did you start?

France by French is a delightful story of two friends who are deeply passionate about travelling, discovering new places, authentic experiences and learning more about various cultures.

Their travel across India was made even more memorable due to the friendships they developed there. Having a local friend take you around is a whole different way to travel compared to tourist guides. They wanted to bring the same enriched experience to all those who wish to travel to France and that’s how France By French kicked off in 2018.

While the Indian traveller is exploring more and there has been a significant amount of increase in outbound travel. France By French believes there is a dire need to shift from the cookie-cutter Euro trip itineraries where 80% of traveller’s time is spent in a bus/train or check-ins from one European country to other, just in the pursuit to tick off European countries from their check-list.

We want to show and educate the travellers that France is so much more than just the Eiffel tower, any kind of personal interest and destination or location can be explored. We want them to enjoy the holiday and explore in-depth rather than rushing.

Brief about organization and founding members

France by French curates unique travel experiences and packages to France. We are the first Indo-French company which is fully dedicated to Indian consumers who wish to travel to France.

We have a functioning office in both the countries that allow us to control the quality of our services and the cost of our trips. Our brand values are rooted in making our clients discover through the French lens, with the locals. By sharing knowledge, cultures, history and more, we aim to bring you the authentic French experience.

Apoorva (Co-Founder) has 8 years of experience in branding & marketing. She has successfully executed and conceptualized a plethora of campaigns during her tenure in PUMA India, some of which have also broken Guinness World Record and nominated for Cannes Lions. Having done her Masters in Milan allowed her to do projects for brands like 55 DSL, Deborah, and Max Mara and gain knowledge about the European market, life, and culture. She has always lived a nomadic life due to her Army background and is extremely enthusiastic to learn and adapt to new cultures. She is merging her passion and knowledge in marketing with her love for travelling.

Paul Martin (Co-Founder) obtained his degree of mechanical engineering in Bordeaux in one of the top 10 French Engineering university. He started his career as a statistical process engineer in the aerospace field. After 3 years he was approached by a big German automotive company (Continental) to take care of the coordination and the project management of mechatronic team in Bangalore. During his mission, he organized internal training to ensure after his departure the team will become fully autonomous to coordinate projects by themselves. After two years the goal was accomplished and he joined France by French adventure full time.

France By French ushers a new era of local French experiential travel in India
Image: France By French Team

The detailed journey, like what all you want to share with readers

Our journey as a company started in the startup hub of India- Bangalore. Being a team of 2 founders in this entrepreneurial adventure has helped us a lot. We complement each other’s strengths, have the common mission of running a successful company and have deep trust & acceptance for each other. Although coming from different cultures did entitle us with a few basic communication hiccups at the beginning which we successfully did overcome. We believe in working hard and make it look like a cakewalk. Since we are a start-up we are ready to give in those many extra hours to our work but also ensure that every minute spent is efficient and takes us closer towards our goal.

Currently, we are 4 member team, who work full time. We have another 5 members from India and France who work on the project to project basis with us. We have ensured that our team is well balanced between French and Indian nationalities to deliver what we believe in.

About funding, plans on growth

We are a self-funded company at the moment and in an ideal situation would like to maintain it the same way. We will revisit our expansion plans by end of Feb 2020 to evaluate if we need any external funding. 

Challenges and Opportunities/ Marketing Strategies

In our pursuit to promote France as a mono-destination to the Indian consumers, France By French realised that the consumer needs to be educated about the various beautiful regions France has and all the hidden gems that can be explored beyond Paris. Our upcoming campaign with Shakti & Mukti Mohan is slated to launch on World Tourism Day – 27th September. The campaign showcases the royal beauty of the region of Loire. 

A quote from the founder on the journey, or dealing with the challenge, or any inspiring moment

I strongly believe that the Indian travellers will find an array of destinations, locations and experiences in France which can match their taste and requirements. I see a great potential growth of France as a mono-destination, where the travellers come and soak in the culture and experiences beyond Paris. – Paul Martin. 

Coming from branding and marketing background, I always believe that brand values are not just for communication and marketing purpose but should be imbibed in the team structure, thought the process and in the final product or service the brand provides. Our brand values are deeply rooted in providing the consumer with authentic local French experience, all our itineraries are created by locals who have well-travelled the country and ensure you explore much more then what is given in your guide books. – Apoorva Uniyal

EXCLUSIVE: Founder’s advice to budding entrepreneurs

We would suggest gaining some corporate experience before you deep dive into entrepreneurship or you have relentless drive and loads of patience to see your business succeed. 

3 key skills to have as a budding entrepreneur:

  • Hard yet smart work
  • Networking
  • Being truthful to your team and your consumers.

Your website / apps / and contact details

  • Url : www.francebyfrench.com

Recharge Your Life With Power Of Himalayan Turmeric

Haldivita founders

When and how did you start?

Farmorigin Agroscience Pvt. Ltd. is a company formed by two entrepreneurs Sameer Gupta and Ankit Khanduri. Both of them have been serial entrepreneurs. They passionately started their journey to create Agri based health products which in turn would also impact the livelihood of fellow farmers. Ankit hails from Uttarakhand region and has been observing the plight of the farmers in that region. Given the rich landscape of Uttarakhand, they add value to the agri-produce from Uttarakhand and create products like Haldivita for consumption with substantial health benefits.

Sameer Gupta is a Chartered Accountant, who has worked in CXO positions in various multinationals both in India and overseas. On his return to India, he was very much troubled by observing the quality of food items being sold in the open market. He zealously started researching on food products. He and Ankit travelled to various places like Jaipur, Goa, Ranchi, Bhopal etc. to study various technologies like hydroponics, open farming etc. and check a viable way to grow and market different food products. During the course of this journey, they came across an NGO in Pipalkoti (Chamoli). In Chamoli, the farmers grow a very special Turmeric called Suvarna.

NGO (Agaas) was aggregating farmers in Chamoli district and was supporting them in growing Suvarna Haldi. This turmeric had Curcumin level upto 8.7% + (backed by ICAR report). Curcumin per se is not bio-soluble. It has to be mixed with other ingredients to make it bio-available. The co-founders researched Suverna turmeric and also had a dialogue with some of the well know Ayurveda doctors to understand the benefits of turmeric.

Both the co-founders were very excited with what they heard and saw and on their return to Delhi, they prepared a formulation with the help of doctors and persons who has knowledge of Ayurveda for consumption. They adopted this product in their daily meals and within a short period they observed a positive impact.

Sameer then supplied this formulation to his other relatives. They too found it immensely beneficial. This excited Sameer and his friend cum co-founder Ankit and they decided to scale up the production and make Haldivita commercially available.

The co-founders also compared Haldivita it to other Malt products available in the market. They found that most of the products available in the market contained a very high content of sugar and preservatives which was impacting the children in a very negative way. They were convinced that Haldivita has substantial health benefits and if people consume it regularly they can lead a healthier life as the benefits of Curcumin are as follows:

  • 1.     Overall Health Booster
  • 2.     Fights Depression
  • 3.     Helps in gut management
  • 4.     Boost Brain Health
  • 5.     Help Against Heart Diseases
  • 6.     Delays Ageing & Fights Arthritis
  • 7.     Help Prevent and Perhaps Even Treat Cancer etc.

They worked on 3 areas to make the product effective.

  • 1.     Procurement of ingredients and packing material
  • 2.     Production and processing
  • 3.     Marketing and sales

About Haldivita :

Haldivita is a balanced mixture of ingredients which boosts the effect of curcumin. We grow a special type of turmeric called Suvarna, for Haldivita, in the hills near Badrinath, Himalayas. This is a high yielding type released by IISR, Calicut. It has high curcumin content of 8.7% (rare). The formulation has around 10 to 11 ingredients to make curcumin bio-available in the body and make it more effective as a health booster.

They procured Suverna turmeric from Chaoli (Uttarakhand) and for the rest of the ingredients, they identified suppliers who could provide them with quality and chemical-free stuff.

They decided to move the production facility to Dehradun. There the rentals were less and skilled and unskilled manpower was easily available.  Logistics to procure Turmeric was also much simpler.

For establishing a sales dealership network and to get a first-hand feel of how the distribution setup works, they themselves moved into the market. They started getting a hang of the market and their first lot of 300 bottles were successfully sold in the first 2 months. They created an e-commerce website www.haldivita.com Based on their learning, the co-founders created a business matrix and a strategy map to penetrate the market.

During the first 6 months, they did a POC to understand the preference of the consumers. The taste was important but at the same time, the health benefits were not to be compromised. They worked on both. They personally contacted their customers to get feedback. Not even a single person complained about the taste and the overall feedback was extremely positive. Some of the consumers felt that the packing could be improved. They worked on the same.

They worked closely with a lawyer to ensure that all the industry compliances are met with. The packaging should meet the highest standards and at the same time look ethnic.

Over the past 3 months, they introduced three flavours in the market Elachi pista, cocoa and Natural.

How did you come up with the idea? Your inspiration moment

Turmeric has been a very important ingredient of Indian Ayurveda, which dates back to 2500 BC. Ayurveda is an ancient Indian medical science for natural healing and has been practiced for generations

Chamoli, a district in the central Himalayas, in Uttarakhand has been an abode for many rare herbs. Turmeric is one of them. People in the villages in this district are alienated from technology hence they have devised their own way of living. They rely on various medicinal herbs to cure them of any ailments ranging from mild fever to critical conditions.

Ankit has been going to Uttarakhand since childhood. Living in Delhi he could experience the stark difference between the quality of healthy life. This difference grew with time and became quite evident. Then he decided to bring that rural lifestyle to our technology-enabled yet unhealthy friends in an urban city.

While living in cities we have never realized that most vegetables and fruits are modified versions of their original self. The climate, soil and water amplify the growth of vegetables so much that we might mistake them for food on steroids.

While starting Farm Origin he went on a backpacking trip from Dehradun to Mana village and found so many interesting people and rich vegetation which he had not expected. He was surprised to see that people in villages saving a doctor’s appointment only for critical conditions and for everything else they have “Haldo”(Turmeric in local language).

Mathyamdeja (Math) a village situated next to Alaknanda river has been practicing this since ages and He was convinced to buy this magical root in a second. The rich colour and aroma are evident in its rarity and purity. He got their local recipe and added it with few healthy seeds (flax and sunflower) to make our power-packed Haldivita. We tested it with a group of people who fell in love instantly. Henceforth we decided to make it in large quantities to take it to the masses and give them the essence of natural healing.

Brief about organization and founding members

A journey of Sameer Gupta :

Sameer Gupta is a finance professional with 30+ years of Global experience. He had been working at CXO positions in various multinationals during the course of this career. After having worked overseas, on his return to India, he got associated with SME’s and start-ups and helped them define business goals, develop financial model, strategize growth and assisted them to expand their business geographically. He supported them in formulating Global marketing strategy and provide market access.

He worked with the start-ups and helped them grow through a strong community of outreach partners, consisting of VC, investors, co-working places, accelerators, educational and research institutes. Out of sheer passion, he wanted to try out his hands-on agriculture and Agri products. For the past one and a half year he is totally focussed on his new venture Haldivita and wishes to take it global.

A journey of Ankit Khanduri :

Ankit Khanduri has extensive experience in technology start-ups. He has built two companies from scratch and received funding by a Hong Kong-based start-up accelerator, several Angel investors and also from the Middle East. He has raised about 3 Cr for his ventures. He also co-founded a start-up LiteHires. This company worked in the domain of HR and has a tie-up with the Estonian government and several multinationals. Now he along with his co-founder Sameer Gupta is doing research on creating new Turmeric (Haldi) based products which combine traditional knowledge coupled with modern scientific research.

The detailed journey, like what all you want to share with readers

The co-founders are extremely excited about this product and they wish to introduce and educate people regarding their effectiveness. They are working on making this product feel and taste better but at the same time do not wish to compromise on its health benefits in any manner. They are talking to packaging institutes and food technologists to understand how they can make the product healthier and also improve shelf life.

They have already introduced 3 flavours in the market and once these flavours get well established in the market, they plan to introduce other healthy preparations like Mandwa cookies, Millet puffs etc. and provide their customers with a wide range of choices. They feel it’s all about providing healthy alternatives to people, educate them and then let them decide themselves what they want. If the product is really good and stands tall on its claim then it’s acceptability will spread by itself.

About funding, plans on growth

Currently, the company is bootstrapped. The co-founders made a presentation at IIM Kashipur under the SAKSHAM Program and got selected despite tough competition. The company has been incubated at IIM Kashipur. They are entitled to a government grant.

Challenges, Opportunities and Marketing Strategies

The only competition they feel is from Health supplements. They compared Haldivita it to other Malt products available in the market and found that most of the products available in the market contained a very high content of sugar and preservatives which was impacting the health of children and adults in a very negative way. They are convinced that Haldivita has substantial health benefits and if people consume it regularly they can lead a healthier life.

Future plans and funding

Their vision is to provide health supplements made of natural ingredients which have impactful benefits and at the same time have no side effects. They have started Haldivita and under this banner, they will come out with many more products as we evolve.

A quote from the founder on the journey, or dealing with the challenges

Challenges could be many but always dare to charter into unknown territories.

EXCLUSIVE: Founder’s advice to budding entrepreneurs

In starting a new venture there are many hurdles, each hurdle should be considered as a learning experience. There is no substitute for knowledge. Get a great mentor who can align with your vision and never hesitate in discussing the problems/issues being faced by you.

Provide some statistics like revenues or clients acquisition etc

For establishing a sales dealership network and to get a first-hand feel of how the distribution setup works, they moved around in the market. The first lot of 300 bottles was successfully sold within the first two months. Based on their learnings, they created a business matrix and a strategy map to penetrate the market. During the first 6 months, they did a POC to understand the preference of the consumers. The taste was important but at the same time, the health benefits were not to be compromised. They worked on both.

Both Sameer and Ankit personally contacted their customers to get feedback. The overall feedback was extremely positive. Some of the consumers felt that the packing could be improved. They took this observation very seriously and contacted a person from the packaging industry to understand the options available. Today they have a decent sales funnel and are touching different channels to boost their sales.

Revive Auto promises to make your car “Naya Firse”

Naya Firse founders

Revive Auto, a Brand of REVFIX TECH PRIVATE LIMITED has a unique concept to offer in a city with more than 50 Lakhs car running the streets. A network of workshops for dent repair, paint repair and car customisation simplifying the body repair process and making it extremely quick and convenient. During our conversation with the founder, an IIT and IIM alumni Atishay Jain talks about his idea behind the company – the journey, work, future plans, and much more.

Please tell us about Revive Auto. What is the brand all about?

Atishay Jain: Revive Auto is a specialised network of on-demand car body makeover facilities. Our mission is to make sure the love towards your car remains forever. We help you maintain your car spot-free, and keep your ride shining like new. We understand that not everybody is comfortable driving a scratched car. However, for multiple reasons ranging from inertia to dependence on a car for daily commutes to prices, we compromise on the upkeep of our 2nd most prized asset and decide to give the repairs a miss.

Revive Auto specialises in making your car dent and scratches free, in the minimum time and with maximum comfort. Currently, we operate in 6 cities with a focus on car aesthetics services, ranging from dent & paint repair jobs, full-body paint, interior and exterior customisation, deep cleaning and ceramic coating , says Mr Atishay Jain , Founder and Ceo : Revive Auto .

Image: Mr Atishay Jain (Founder and Ceo: Revive Auto )

What is your inspiration behind starting a brand like this when there are so many local service providers who offer this at a very cheaper price point? 

Atishay Jain: Seeing my new car get its first scratch was too painful for me, but what was overbearing was the added agony of getting it beautified again at a service centre. The time and money spent to get the repair work done at a workshop, and the continuous anxiety of what all my car would be going through at the workshop under constant hammering plus the insincere advisors who never cared to update about the status – all this led me to the belief that there is a lot more to be done in this field.

I come from an automobile retail background having run car dealerships for Japanese, European and Korean manufacturers, and I have to admit that we as an industry, certainly, have a huge scope of improvement in after-sales operations of car repairs – in terms of process adherence, customer experience and adoption of technology, specifically in body repair vertical. 

What then started as a small multi-brand car repair workshop, has now turned into a network of specialist car body repair facilities optimized in terms of infrastructure and geography, which uses advanced tech tools to repair and deliver your car in the minimum possible time, with real-time tracking and updates to the customer, using the best of repair processes and paint material to ensure the highest quality, and all this at a very transparent and affordable cost.

There is no need for physical inspection to get estimates for repairs, which can be very easily seen on our website or mobile app. We also make sure the repair activity doesn’t affect your daily routine and offer alternate cars for your use till the time the repairs are completed and offer alternate cars for your use till the time the repairs are completed.

Being need-based, customer retention and getting referral leads can be really challenging. What strategy do you follow to overcome this? 

Atishay Jain: A simple drive on any Delhi road would tell you that every 9 out of 10 cars are suffering from scratch and dent marks borne out of high traffic density, poor adherence to traffic rules, lack of enough road space and at times road rage. While you may be right that car body repairs per se are an infrequent activity, we are targeting those customers who want to get a quick repair done on 1-3 body panels with minor dents only, which our experts are able to rectify and deliver within 24 hours.

As you would also start to appreciate, the potential customer base is huge and our core task currently is to give as many customers a taste, and later addiction to our services. In our short tenure, we are witnessing close to 20% of our customers choosing to get their 2nd and 3rd car also repaired through our network.

According to you What is the biggest risk to the company?

Atishay Jain: As I mentioned earlier, cars are in general the 2nd most expensive purchase for any owner after real estate, and our biggest challenge currently is to get enough confidence of customers to hand us over the keys, despite the fact that they have never seen us before, never heard of us, have not verified our physical presence and do not know about our repair quality. We are still witnessing a staggering 60% of our customers choosing doorstep pickup through our ambassadors, further reinforcing our conviction that convenience is their biggest pain point and priority in this modern world.

We have grown at a fast pace since launching our services in February and frankly, the only risk that we foresee is our country suddenly turning into a developed country, where better traffic sense and skilled road management drastically improves the physical condition of a car. On a side note, our business is EV-proof too.

Being an early-stage startup, what’s the current runway? 

Atishay Jain: In our 6 months of operation, we have built the capacity of around 250 working bays for car repairs in and around Delhi-NCR and completed the dent-paint job on a little over 4500 panels. Customer response is huge, with roughly 200 inquiries daily spread over our different services. We are seeing a lot of queries from auto enthusiasts for full-body car paint & interior customizations, pushing our average ticket size to 12,000/- per vehicle.

Tell us more about your expansion plans and what are future funding plans?

Atishay Jain: We are currently exploring a few projects to make the repair process even more convenient. We want to use image recognition techniques to enable our customer to check his repair costs merely by uploading a few photos of his car on our mobile app.

We are also in the process of introducing doorstep body repairs, a first in the industry. We plan to expand our operations in 3 additional Tier-2 cities outside of Delhi-NCR by the end of this year. To help us work more on these, we are looking to raise USD 1 million to fund our expansionary vision.

ScoutMyTrip: A leading travel portal in India

ScoutMyTrip founders

Mr Vineet Rajan and Mr Deepak Ananth met for the same passion, thanks to the love of biking. Both very loud and proud owners of the iconic Royal Enfield bikes – have traversed the length and breadth of the country. Cumulatively they would have done close to around 600,000 km on Indian highways. That’s more than the NHAI network in India.

So, what happens when two such gentlemen come together to start something new? You get ScoutMyTrip!

When Deepak left his full-time role on 2015 December, he was a payments professional with over 20 years of experience in large corporates and an avid traveller for more than 20 years. He setup India’s first-ever private ATM network for Tata communication. Handling a budget of over $1.5B, he setup the entire network smoothly to ensure maximum profitability.  He was also responsible for a team of over 150 members in both on-ground operations and technology to launch the product in India.

This is Vineet’s second venture after IndiBlogger (co-founded in 2007), the world’s largest Indian blogging network. He managed a strategic business and grew it to one million dollars in revenue. He exited IndiBlogger in 2016. A full-stack marketer with a rich content marketing background and an avid traveller is the CMO at ScoutMyTrip.

So, what makes two such individuals from such vastly different backgrounds come together to create something new? Read on!

ScoutMyTrip is a product of six years of planning and discussing; arguments and a lot of road tripping. Every trip, they learned something new about nuisances which only travellers would understand. 

They studied the market and in particular this niche of road travel; over and above speaking to actual travellers and the community they were part of. They came to a realisation that road trips aren’t just about roads but they’re also about pitstops on the way from petrol pumps to places to eat, from restroom breaks to keeping exact change at toll booths.

When it came to deriving information on these, there was either very little or no information. To add to that, you never really have information about the condition of roads. Road blockages, no access, landslides etc. can indeed hinder the flow of the road trip. Hence, they realised that in a year, Indians spend close to 1 billion hours planning road trips. A traveller has to first traverse 17 touch points to make a road trip plan and still, deal with uncertainties and no help on the road.

Deepak and Vineet are so passionate about their biking that they’ve even named their bikes as – Thea and Laetitia respectively. One being a Classic 500cc and the other is the 350cc Electra. They can easily create a vlog on how to fix your bike with or without tools.

Giving the customers a taste of their vast knowledge on roads and destinations is what the team at ScoutMyTrip brought to reality through technology. To initiate the technical functioning of their planner, the founding team brought on board Mr Neeraj Sinha– an avid road-tripper and a tech brain with over 20 years of experience as their full-time CTO. Neeraj with his team has been investing a lot of time on predictive analysis and data science which are the next frontiers in the space of road trip planning. Incidentally, Neeraj too is a biker and he fondly calls his machine (TB500) – Toothless; inspired from ‘How to train your dragon’.

The CXO Team of ScoutMyTrip. From left: Deepak
Ananth , CEO. Neeraj
Sinha , CTO and Vineet
Rajan , CMO

Looking at the travel industry today, one is spoilt for choice as there are tons of online travel agents, offline travel agents, travel websites that deal with destination bookings and more. Main travel industry boom is in the form of transactions to book flight tickets and the burgeoning market is in excess of $140 billion. Even though that is a huge market by itself, the idea of a road trip is even more exciting for an avid traveller, 60% of all vacations today are either a road trip or involve a road trip for some leg of the journey. This inspired them to get into this space and build something for the customers.

For this, ScoutMyTrip wanted to give their customers a user-friendly platform that addresses all of this. Getting this information before a road trip makes the journey smoother.

When it comes to the mode of travelling, the biggest competitors to this industry and not just ScoutMyTrip are airlines and railways. They make up over 80% of all travel spends in India. Then there’s also Google Maps which is best when it comes to giving route options to its customers. However, it only helps one with navigation and provides no information beyond that. Unlike the ScoutMyTrip planner which lets you plan the whole trip, based on your requirements with just a few clicks.

Globally ScoutMyTrip competes with roadtrippers, withlocals, getyourguide etc. They are slowly creating a mark in India. Their main competitors in India are travel ventures which curate experiences; because road trip is the experience that they curate either through technology or by hiring Scouts.

They’re really banking on the Scout feature which makes them very different from the rest of the travel forums. So the main aim of marketing as of now would be to let everyone know what the role of a Scout is, what’s in it for them if they apply to become a scout and why should one hire a scout. This adds value to the existing planner by giving it the personal touch of communicating with an actual travel expert.

In 2019, they have been averaging 300 experiences which are exclusively fulfilled by Scouts. Close to 1500 trips are planned on the platform each month; making ScoutMyTrip one of the leading travel portals in India.

Recognition has been kind to the team at ScoutMyTrip having won the prestigious Maharashtra Startup Week in February 2019 and the BITS Pilani Conquest Challenge in July 2019. They were recognized by Startup India and NASSCOM’s 10,000 Startups as well.

Over the next three years, ScoutMyTrip is planning to heavily invest time and resources in AI and machine learning. Also, always invest in experience and building the next road trip super app which brings not just all the information together but even the travel community together.

The Scout marketplace is pegged to be a global phenomenon; which is one of the reasons why ScoutMyTrip has even been invited by DIGITARAYA, an accelerator program powered by Google Developer Launchpad in Indonesia to expand business in South East Asia. So, it is safe to say that they’re ready to take on the global markets too.

Towards this goal, they are in talks with various investors to raise a bridge round of $500,000 USD and then move towards a pre-Series A round of $2 Million to expand globally starting SE Asia and China.

When we asked Vineet to comment on challenges he has faced in growing ScoutMyTrip, he remarked that it was a steep learning curve for him to switch from B2B marketing to B2C marketing. The dynamics were very different and involved him signing up for online courses to get the basics right. Deepak, on the other hand, has his own challenges, coming from 20 years of corporate experience.

The one thing they both had to share with budding entrepreneurs was to keep hustling, and that would be the only way to do it. Many aspiring entrepreneurs keep waiting for the right moment, and there is nothing like that. It’s like getting married, Deepak quipped. There is no right time; you find the right person and you know its something you want to do. You need to do it. It’s the same when it comes to starting up! 

Website and contact details:

How This Nepal based Startup has innovated SAAS based App for FMCG Companies

Delta Tech team

When and how did you start? The detailed journey, like what all you want to share with readers

I (Ekta Golchha) always had a passion and interest in the IT sector. After I completed my education, I got an opportunity to gain experience in the tech industry, specifically in the field of data science, by working in 2 tech companies in India. Then, I returned to my home country, Nepal, and started my own company, Delta Tech Pvt Ltd in August 2016.

We first started by offering services like website designing, web application development only, and gradually started offering services like mobile app development, graphics designing and SEO. When we first started our company, we employed only 3 team members, which has now increased to 25. We got our first 2 projects even before incorporating the company, which was a motivating factor, Says Ms Ekta Golchha , Founder and Ceo Delta Tech .

By offering tech services and via aggressive market research, our team got a chance to study the needs of the market and understand the problems local businesses were facing. So, in January 2018, we started building our own product (SaaS-based), Delta Sales App (launched in Oct 2018), which was aimed to solve the problem of field salesforce automation. This field sales management software is designed to serve FMCG industries and any companies with the field sales team

The app allows taking sales orders, adding payment collection, scheduling activities and reminders, marking attendance, adding daily remarks, creating journey plans and also tracks salesmen’s GPS location. We have been working with companies with over 150 sales team members as well as small and medium businesses with less than 10 sales team members.

How did you come up with the idea? Your inspiration moment

We found that it was quite common that FMCG, CPG and other companies were facing issues in managing field sales teams. So, we started with a simple idea to only manage field salesforce, which gradually evolved towards building a more robust field salesforce automation.

Brief about organization and founding members

Delta Tech is a Nepal based software company located in Biratnagar.  We have a team of 25 software developers, designers and support team members.

We are currently working on 3 SaaS-based products and also offer software development services to clients. Other than our core product, Delta Sales App, we are also working on an inventory management system and a CRM application.

Founder and CEO: 

Ms Ekta Golchha ( Founder and Ceo Delta Tech )
Image Credit/Source: Ms Ekta Golchha
( Founder and Ceo Delta Tech )

Ms Ekta Golchha  (Alumni of Oxford University, Warwick University, UK, with over 6 years experience in the Tech sector)

About funding, plans for growth, Future plans and funding

Currently, we are backed by our parent organization, RK Golchha Group. We have plans to enter another market in future as well as build more SaaS-based products. We would welcome external funding from investors who share the same vision.

Challenges and Opportunities/ Marketing Strategies

We face challenges due to competition, but we have our USPs which have helped us in winning deals. There are also other challenges like trying to change the way sales teamwork, as they have been used to working in a certain way and introducing new software for sales teams has a learning curve, which is time-consuming to adopt.

A quote from the founder on the journey

“You may fail every day, but never give up. Work hard until your target is achieved.”

Provide some statistics like revenues or Clients Acquisitions

We have served over 1000 clients around the world.

Your website / apps / and contact details

Company Details:

  • Company: Delta Tech Pvt Ltd
  • Address: Chand Kripaa Building, Tinpaini, Biratnagar, Nepal

Social Contact:



How Portflip an Intra-city Logistics start-up is disrupting the industry

Portflip founders

Currently valued at $130 Bn, around 15%-21% of the logistics market is in the intra-city space. It is also estimated that 1.7 Mn small commercial vehicles complete millions of transactions daily, across the country. Portflip is an innovation in the intra-city logistics space providing on-demand & fixed basis trucks and tempos to SMEs and Individuals in Mumbai & Pune City, Says Ms Sangeeta Yadav, Co-Founder of Portflip.

Always wanting to do something of their own, husband-wife duo Amarjeet Singh & Sangeeta Yadav planned to enter the logistics space as they felt that there was quite a lot that they could do by integrating technology with the old age transportation methods. In 2016, they started doing a market study for the same. It is rightly said that “logistics is the most unorganized sector”. They realised this when they shared their idea with the local transporters and met with negative feedback as the local truckers felt that technology would take up their business.

“It took us a lot of time to make them understand that the integration of technology would actually make the lives easier for the drivers”. For instance, while surveying the market they got to know that the truckers used to get up around 3 to 4 am in the morning to stand in local naka queue system which operates on a first-come first-served basis. So, the first order goes to the trucker who comes early. But what about your quality of life? Asked Sangeeta, to which the driver smiled and replied, Madam, if we don’t come early, we may end up with no booking for the entire day and that will be a big problem, as we work a full day to meet our daily ends.

Portflip couple knew that by using their app, drivers need not come and stand at local naka queue at 3 am. They might as well have a peaceful sleep and get orders assigned to them at the comfort of their homes. Though reluctant in the beginning at least 1 or 2 drivers from every naka showed interest to be part of the partner system of Portflip.

“We started small, but we never gave hope”. Also, thanks to companies like Ola it was not difficult for us to explain our business model to the partners. Another challenge we faced was maintaining the supply. In the early stages when only a few orders were coming in, the partner drivers would go offline from the partner app leading to non-availability in areas where customers needed them too.

The industry here is not just about keeping customers happy but keeping your supply happy as well. We had to keep up with the trust of the partners that we were giving them on regular basis orders. Initially getting the partners attached to our network was a tough job.  Some of the partners were uneducated and getting adapted to technology was tough. It was essential to keep them motivated and maintain the highest quality of service that Portflip thrives to deliver to its customers.

Team Portflip
Image/Credit : Team Portflip

Along with the market study, the Portflip team had also started building the MVP. So almost a year later, when the MVP was ready, we launched it in the market. We got a good response from the market. Slowly and steadily we have a good spread of clients across most of the industries. The App has more than 21000 downloads so far and is growing exponentially. At present Bootstrapped, Portflip, has fair traction and is doing 350-400 orders per month and has annual revenue of around Rs 50 lacs.

Portflip is trying to create an eco-system which is convenient for both the customers and the drivers, Where one hand customers would be enjoying the benefits of accessing a large fleet of light commercial vehicles at economic pricing with GPS tracking facility; on the other hand, our partner drivers have more business.

“The Co-founders are life partners as well as business partners.” – “We complement each other while it comes to the smooth running of the start-up”. Where Amarjeet handles the entire technology part, Sangeeta takes care of Marketing & Operations. Sometimes we do peek each other’s expertise as well when looking for ideas, discussions etc. Our favourite quote for wannabe entrepreneurs will be “Ideas are easy. Implementation is hard. Stay Focussed. Validate the idea as quickly as possible and “just do it.”

We are lucky to have great initial hires as the team is fresh and full of ideas. Instead of focussing on one domain the Portflip employees are cross-trained in all verticals and are able to execute their jobs much better than any other hire of a company of similar nature. In the first year, based on the performance, the employees get a hike every quarter. After one year, the company has a program of Quarterly Incentives which again is performance-based.

We wish to grow in other cities in the near future. So, we are looking for dynamic business partners who have financial resources, industry connections, client list, specific credentials and expertise, who can help us to increase the value of our business.  People who can help us to grow using our existing tech infra to create something new.

Website / apps / and contact details

  • Two apps are currently live on play-store
  • Customer care: 9987855544
  • Partner Support: 9833197550

NayaGaadi – Solution to selling new automobile vehicle today

NayaGaadi founder

At a glance:

  • Startup: NayaGaadi
  • Founders: Balaji Kaisetty and BS Sangeetha Thulasi
  • Based out of Bengaluru 
  • The year it was founded: 2017
  • Sector: Vehicle marketplace
  • Problem solves: Buying new vehicles 

Sitting at the comfort of the couch in the living room urban India decides to buy a vehicle, whether it’s a sense check with friends or a reality check with spouse all is on fingertips. Choose the brands or take a test drive, everything can be at the doorsteps in the Tier 1 cities of India.

From the domestic brands like Maruti to international ones like Mercedes, Audi, etc. all are accessible to them through technology at extreme comfort within a few kilometres of the radius or on the mobile handset. Whereas in rural India forget about the purchase of vehicles for leisure / social status/income for livelihood buying Autorickshaws, Taxi or tractors itself is a difficult ball game altogether.

Coming from a place Thadukupeta village, at Chittoor District, Andhra Pradesh Balaji Kaisetty ( Founder and Ceo NayaGaadi ) while working in the IT sector of Garden city, Bengaluru identified the gap in the automobile market accessibility gap.

Together with Sangeetha Thulasi, the techie couple came up with the solution in the shape of NayaGaadi. Sangeetha’s core expertise is Infra Tools, Technology implementation and support and Balaji’s core expertise are in Infrastructure, Project and Program Management, Innovation, Governance, Fair market practices, management, Consulting and Research, Transformation and IT Services.

Balaji’s passion is about rural problems and using technology for the benefit of the common man. He is Mentor of Change at Atal Innovation Mission, He is a Technology and Innovation panel member for Govt of Karnataka from CII. Panel member of the National Committee on Ecommerce from CII. Balaji is an alumnus of State University of New York (SUNY), Buffalo, USA and pursuing his PhD from Vignan University

NayaGaadi is rural India’s first Multi Utility Online market place and Rural Multi-Brand Experience Center for all brand new vehicles – EV’s and Non-EV’s (Autos, Bikes, Scooters, Cars, Tractors, Lorries, Passenger Vehicles, Commercial vehicles, SUV’s, MUV’s, etc). The business model is based on the Technology-Driven Marketplace model, Aggregating dealers, OEM’s, bankers, Insurance companies and value add players with Rural Entrepreneurship and Franchising the Experience Center model, creating job opportunity for thousands of educated rural youth. First, Rural Multi-Brand Experience Center started in Nellore, Andhra Pradesh, NayaGaadi crossed first half-century sales in the two months. With a gross merchandise value of INR 33.73 Lakhs and an INR 1.14 Lakh direct savings to rural customers.

Currently, they are operational in Bangalore (Karnataka), Behrampur (Odisha), Nellore (AP), Hyderabad (Telangana).

NayaGaadi.com’s vision is to provide Service and Delivery personalized to the End Customer via a Technology-driven platform to reach out to the auto consumers across India. A Unique Platform for India specific Automobile Industry , NayaGaadi’s solution addresses the automobile needs of the rural consumer by connecting them to all brands, all categories of new vehicles under one platform. Its technology-driven marketplace connects dealers, automobile manufacturers, banks, financing companies, and insurance companies and consumers. The platform facilitates test drives, vehicle loans, and insurance assistance and aids the last-mile delivery of the vehicle , Says Mr
Balaji Kaisetty , Founder and Ceo of NayaGaadi.

Image Credit/Source: Team NayaGaadi

The solution is a new vehicle marketplace focusing on four major rural consumer’s needs:

• a model to serve sentiments of rural consumers, and changing the digital landscape.

• reducing the establishment cost of the dealers, NayaGaadi is also slowly moving the dominance of family business in an automobile dealership.

• create Trustworthy Rural Agents for conveying information and maintain transaction transparency.

• Be a single window for all services and products related to the new automobile buy.

• Establish Rural Multi-Brand Experience Centres to serve the unserved rural consumers.

• Be a launchpad for introducing Electric Vehicles / Mobility solutions before reaching the offline mode.

• To attract a significant market of online customers looking for the best deals.

• be an avenue for dealerships to improve sales by creating an online sales channel.

Coming from an agricultural family and later as salaried techies, their initial challenges were immense. Founded in 2015 from the IT hub of India Bangalore, Balaji recalls it became a norm to hear “No” from all the channels since the business model was entirely new, apart from even the employees in the auto industry feared losing jobs because of this platform. However Balaji values the micro-entrepreneurship among the rural youth, NayaGaadi is an emerging social enterprise as well. Empowering thousands of youths by allowing them to be the franchise of NayaGaadi by setting up Multi-brand Experience centers exclusively for brand new vehicles.

The huge challenge was capital, Government of Karnataka Elevate 100 winners, currently self-funded with the family savings and looking to raise capital from Angels, High-net-worth individuals, and other investors.

Balaji recalls the quote of Einstein “I am thankful to those who said no. Because of them, I did it myself”. He advises not to lose hope if the tide is not favourable, sailing through unfavourable tides makes you more efficient.

Balaji wishes if the process of building a new business with a pioneering idea can be made a little easier so that from the VC Communities to the probable business partners are more open in listening to the thought. The information banks are built for easy access to entrepreneurs like him to understand whom to reach out for mentoring, funding, discussing and more start-up clubs to share the challenges and lessons from failures.

What is offered to the end customers is as unique as a result – “the hassle-free ownership of vehicle”. The experience centers run by local youths as part of the business model promoting entrepreneurship enables the customer to come and get introduced to the eCommerce platform. It is much easier for the local youth to convince them of visiting the center because mostly they would be knowing each other. Further, the experience center facilitates –Every Experience center is designed to support and cover consumers in 100 villages.

Image Credit/Source: NayaGaadi

One-stop center Providing advisory and guidance on New Vehicle, Models, features and pricing Info. Works seamlessly with the NayaGaadi Marketplace eCommerce platform model and NayaGaadi Rural Auto Agent Apps.

  • Multi-Brand Test Drives at the doorstep.
  • Vehicle Finance assistance.
  • Vehicle Insurance assistance.
  • Deals and Discounts.
  • Documentation, Registration, and Delivery at the Doorstep of the customer.
  • Limited RTO Services.
  • A Launchpad for Electric Vehicles and Mobility solutions before they reach offline consumers.
  • Additionally offers Customization needs of the New Vehicles.

After four years of operations, there are still not many competitors in the domestic market ensuring the probabilities of becoming the Large player / Unicorn sooner or later Balaji hopes highly about helping rural India with NayaGaadi. Today when still better half Sangeetha is financing the home, NayaGaadi managed to bag many feathers for its cap,

• Indian Institute of Management Bangalore – NSRCEL launchpad startup.

• Govt of India DIPP Startup India recognized Startup.

• Govt of Karnataka Recognized Startup.

• Govt of Andhra Pradesh Recognized startup.

• Selected in Incubated by the Govt of Karnataka (GOK) IAMAI’s Mobile 10 X Bangalore Incubation.

• Nasscom 10k warehouse startup, IIITB Innovation center and STPI incubated startup.

• Govt of Karnataka ELEVATE 100 Winner.

When the automobile industry in India seeing an unprecedented slow-down NayaGaadi is fresh air to breathe some life to the industry if the platform is used to the fullest by the manufacturers and the dealers. In July, market leader Maruti Suzuki reported a 36.3 percent drop in its domestic PV wholesales, while Hyundai saw a dip of 10 percent. M&M sales were down 16 percent, Tata Motors PV sales fell 31 percent while that of Honda Cars India Ltd (HCIL) also came down 48.67 percent during the month. NayaGaadi is lending a solution to each major reasons for the slowdown as below,

  • A good cause of the slowdown is due to the slowdown of income in the nonbanking finance sector. NayaGaadi is offering the solutions of vehicle loans through its partners to the end customers resolving the financing issues.
  • Stiff competition from a growing organized pre-owned car market is another reason why the new car sell is seeing a fall. The solution of NayaGaadi is bringing in all the facilities organized under one shelter to ease out the purchase of new cars.
  • Dealers are forced to shut down the showrooms due to the steep real estate market over the last one year. Almost over 300 showrooms have seen closures. NayaGaadi’s online platform relieves from the costing of real estate.
  • Over three lakhs resources lost jobs in the automobile industry in the last three month’s where NayaGaadi is offering entrepreneurship to the rural youth to cut down the unemployment.
  • The rural market is less explored by the market leaders and can be treated as an extension to revive the industry where NayaGaadi can handhold the manufacturers and the dealers to swipe in there. The purchasing power of rural youth is on the rise due to an increase in productivity and better price commanded by agricultural products. By and large, this rise in purchasing power remains unexploited and with the growing reach of the television and internet, it is now quite easy for the marketers to capture these markets.

There is an improvement in the conditions of roads and connectivity as well in the rural region.

NayaGaadi strives to diminish the marginal cost by reducing the establishment and transport cost of selling the vehicles.

As unanimously requested by the Society of Indian Automobile Manufacturers Balaji is also expecting to see a cut down in GST, registration and other compliance costs of the vehicles.

Better half Sangeetha holds the saying right “There is a woman behind every successful man”. She is the real woman behind the success of the man, with the corporate job she is managing two kids, and entire household including finances, where Balaji keeps travelling throughout the country bringing new partners as the entrepreneurs, manufacturers, dealers, banks for vehicle loans, and insurance brokers under one name of NayaGaadi.

Satya Nadella CEO of Microsoft said I quote, ‘Today, digital technology is transforming every place, every industry, everything. This rapid change is being driven by massive technology shifts – across the intelligent cloud and intelligent edge.’

As India is getting transformed into New India, NayaGaadi will also help transform the Auto Industry into Naya Auto Industry.

We shall wait to see the rise of NayaGaadi in the coming days and wish the best to Balaji.

Url : https://www.nayagaadi.com/

An Office-less all-women company solving digital dilemmas with their innovative ideas

SheDigital LLP founders

When and how did you start?

We both had to leave our corporate jobs post motherhood and after taking care of our little ones for some time, we had started to work as freelancers in digital marketing and market research. Since we were good friends and had worked together before in the same company, we worked on all the projects together so that there is always a backup for our clients. And soon we were getting a lot more work.

Our existing clients and friends started referring to us. At that point, we thought that as we are working from home on our chosen projects, we can also help other women restart their career. This led us to start our company SheDigital LLP. We registered it in the year 2017 and currently, we are a team of 15 women in SEO, graphic design, content writing and social media marketing, all are working remotely from different cities , Says Ms Ruchita Srivastava Co-Founder of SheDigital LLP .

How did you come up with the idea? Your inspiration moment

Our own work led us to come up with this concept of working remotely while taking care of both our family and career. If we can make it happen then we can help others also in working remotely. In India, there is a lot of talent, but women have to leave their career because of taking care of their babies post motherhood.

Since both of us struggled for work from home option post the birth of our, so we thought to build an organization where we can provide the flexible work opportunities to all the women who want to restart their career.

Brief about organization and founding members

Anshika Srivastava (Co-Founder) comes up with digital marketing experience of 10+ years. Whereas Ruchita Srivastava (Co-Founder) has similar years of work experience in market research followed by digital marketing. We have worked together as colleagues in our last company and our like-mindedness made us become everlasting friends.

SheDigital stands for an all-women team consisting of digital marketers, social media experts, content writers, graphic designers and web developers. We think ‘OUTSIDE THE TANK’ to constantly deliver great results for our clients.

We serve clients around the world and across industries. We work with everyone from start-ups and entrepreneurs to well-established companies looking to build their digital presence. But in the last few years due to excellent growth of the startup ecosystem in India, we have gotten specialized in helping startups, small scale business and women entrepreneurs.

Before we started our company we started a community on Facebook – “She Power Network” exclusively for women who want to focus on their career and business and it has now 9000+ women. We try to provide free training and webinars to members of our group as well as we help women entrepreneurs with affordable digital marketing services for their business , Says Ruchita.

We also offer free business consultation to women entrepreneurs and promote them throughout monthly emagazine “The SHE Power” with a reach of 8000+ and our very popular talk show “The SHE Power Talkshow” hosted by Ruchita.  Both in the magazine and talkshow, we feature experts of different field and discuss issues related to women. You can check our talk show videos here:

https://www.youtube.com/watch?v=W-9COf-NRG0
Video Credit/Source: The She power

The detailed journey, like what all you want to share with readers

We started this organization with just two people, doing all the work including graphics to writing content and marketing. But as we started getting new projects, our workload increased, so we started looking for other women like us to add in our journey and by sheer luck, we met Ragha Sudha, who was our saviour. Today she is the backbone of She Digital handling business development and marketing as well.

Together we three are building our company one step at a time, hiring other returning women, training them and then also offering work opportunities with us. Ruchita handles the operations part and Anshika is the thinker who comes up with new ideas as well as she trains new recruits.

About funding, plans on growth

We are specialized in organic marketing in social media so it requires a lot of effort and strategies. Thanks to the wonderful team of She Digital that we can able to work on such difficult forte of digital marketing. We are planning to expand our training department on a larger scale. We have a plan to tie-up with Indian government –  Skill India – Kaushal Bharat program for training people in digital marketing.

Challenges and Opportunities/ Marketing Strategies

The biggest challenge which we face is to explain to the client that we are a remote working company with no office and employees in different cities working digitally. In India, it’s difficult to make clients understand that we can work equally good compared to any other digital marketing agency which has an office , Explains Ruchita.

But our unique concept of working from home has helped us in saving infrastructure and commuting costs and gets the best talent. On the same hand, we are helping the environment save on carbon emission by being paperless.

Women working with us are happier being able to work flexibly and take care of their homes as well. Thus they are able to give more time in their projects.

Marketing strategies: Since we provide affordable pricings many startups and women entrepreneurs take our services. In the past two years, many of our clients who were just a startup have grown into a full-fledged business. We believe in giving quality services at an affordable price.

Unlike any other digital marketing agency, we believe in organic marketing. Our solutions have a mix of both organic and paid tactics to achieve the desired results. Organic marketing is our speciality and one of the reasons why we get so much referred to by clients.

Future plans and funding

We want to expand more into training so that we can train more women in the different aspects of digital marketing and provide them with flexible work options. We are self-funded currently.

A quote from the founder on the journey, or dealing with the challenge, or any inspiring moment

“There are times in life when instead of complaining, you do something about your complaints” – Rita Dove

We totally believe this. Instead of complaining lack of work from home and flexible work opportunities in India for women, we set out to work for ourselves. And be our own boss. We intend to provide every woman with opportunities to restart her career, build her own business and gain financial independence on her own terms with work and life balance.

EXCLUSIVE: Founder’s advice to budding entrepreneurs

We firmly believe in quality output and consistent performance in whatever we do. And that’s our advice too. Deliver what you commit and consistently perform better. There will be no shortage of opportunities when you have a reputation for being reliable and output-oriented..

Provide some statistics like revenues or clients acquisitions etc

Currently She Digital has 20+ projects, which include digital marketing for startups, social media marketing for women-owned businesses, personal branding for upcoming artist, author and content development for company blogs.

Your website / apps / and contact details

Our website: https://www.shedigital.co/

Our FB group: https://www.facebook.com/groups/141763963074185/

Why Digital Marketing Is Essential for Startups?

Digital Marketing


With new brands being launched every day, it is only natural that there is a great deal of competition. The market trends are changing every day, to be a successful marketer it is important to adapt to these changing trends.

Digital marketing is probably the most cost-effective way to penetrate the market. However, it must be understood that it takes time before your digital marketing strategies can come into action and produce results. Most startups fail because their digital marketing plan is not well-established.  Let us discuss a few reasons that make digital marketing essential for your startup.

Effectively Engages Audience :

Why Digital Marketing Is Essential for Startups?

Digital marketing can transform your business overnight. It is the edge that most marketing businesses need to prosper. Moreover, businesses and startups are closer to engaging with their target audience on social media. Most digital marketing strategies are based on bringing your product closer to the audience.

As social media grows, it will also increase the traffic on social media and the website. According to reports, most of the website traffic that one receives is through different social media strategies. Moreover, this kind of marketing will help you record sales and increase engagement as well.

Understanding your Audience :

Why Digital Marketing Is Essential for Startups?

So, what sets a good business apart from a business that is failing? It is the keenness of the business to understand with the customers. Your commitment to keeping your customers happy and engaged is what makes the real difference.

Digital marketing has brought the technology upgrade that would help improve customer engagement. Social media forums like Facebook have a separate section for rates and reviews. This helps improve the trust between the business and the customers. You can also track and monitor the behaviour of your customers towards certain products. This gives you a better understanding of the market trends.

Creates Brand Awareness :

Why Digital Marketing Is Essential for Startups?

The social media market is flourishing. Your online market presence and brand awareness is a major factor that can dictate the success of your business. Your online audience may not immediately purchase your products or services, but if they follow you there is a fair chance that they will be your customer when the need calls for it.

Similarly, an online marketing campaign may not readily generate results but it is beneficial in the long run and will help create brand awareness. The more people become aware of your brand, the more customers you will end up engaging. At the end of the day, it is all about increasing your presence online. The visibility of your brand defines how good it is. More renowned brands can attract more customers and eventually leading to increased return on investment.

Use Metrics to Derive Results :

Digital marketing gives you a chance to give you metrics. These metrics will give you a chance to derive results that will help you boost your social media campaigns. With the increasing use of mobile devices, there is an increased number of users who are using social media every day.

Making your brand matter to online users is as important as making its presence physically matter. You can quickly derive results by viewing the insights. Moreover, you can also target specific people from your campaigns. There are several tools that you can use to measure results and then act in a way that would help generate better results.

The Do’s and Don’ts of Digital Marketing :

After reading the above section, digital marketing may seem like the solution to all your problems and the gateway to success. But success does not come that easily. If it did, all brands that use digital marketing would have been thriving. The success lies in using the right tools and strategies. It is also important to understand that what may work for another brand may not necessarily work for yours.

Strategies need to be tailored according to the products and services that your startup is offering. You may use one or all of the strategies below to boost your online presence.

  • Develop a professional website that shows details of your product/ services: It is extremely important for your website to have a professional layout, most businesses include a blog on their official websites. A blog will also help you in search engine optimization (discussed later).
  • Market through videos: Various studies have shown that video marketing is the future of social media marketing. It is known to bring the greatest amount of user engagement.
  • PPC: Pay-per-click campaigns are a marketing strategy that helps bring in organic traffic to your site. The concept is that the advertisers will pay a certain fee at every click.
  • SMM: Social media marketing is probably the most common digital marketing strategy. It is increasingly becoming popular and gaining recognition. The importance of this kind of marketing can be measured by the fact that social media platforms such as Facebook and Instagram have built-in tools that enable one to view insights.
  • Email marketing: The concept of email marketing is to send formal, commercial messages to a group of people. An email which is sent to a potential or even a current customer is a form of email marketing.
  • SEO: Search engine optimization is optimizing your content so that it appears higher on the list of results that are assembled on a search engine such as Google. Improving SEO helps to drive organic traffic into your website.

If you are adopting digital marketing as a relatively new strategy in your startup. There are a few changes that you need to make around your office. There must be an online channel through which your team members are conveying messages among each other. An easy pdf to doc converter can come in handy if you wish to make changes in the files shared online. You can also use an online scheduler that will help you track your campaign progress. Using the right strategies and tools can help you improve your market presence and create brand awareness for your startup.

Josh Talks: Unleashing the Potential of Young India

Josh Talks founders

When and how did Josh Talks start?

Josh Talks was founded in Jan 2015 by two twenty-year-olds – Mr Shobhit Banga and Ms Supriya Paul.

While in college, on April 6, 2014, Supriya and Shobhit organized an event at the Air Force Auditorium in Dhaula Kuan, Delhi. The event showcased 12 speakers from various backgrounds and around 300 people showed up at the event. The unique thing being, that the content was focused around life stories of the speakers than abstract monologue. It was so well received that the attendees kept reaching out to them for months, enquiring about the next event. Which eventually led to a few more college events?

In Dec 2014, the team organized a large conference at SRCC with speakers like Bollywood actor – Boman Irani, Goonj founder – Anshu Gupta, the first female amputee in the world to climb Mount Everest – Arunima Sinha and several others. Addressing an audience of 6000 people. This was a huge success and again a lot of people reached out post event to thank them and seeking details of the next event. Looking at the success of the events of 2014, in Jan 2015, the team launched Josh Talks officially.

How did the idea of Josh Talks come up? What was the inspiration moment?

Supriya met Shobhit in a birthday party and happened to talk about the lack of motivational role models for youths. They discussed their frustration over the fact that why is it so that the youth of the country does not know what they want, and how could they shake things up to create a change in this mindset.

What followed was a series of brainstorming sessions until they finally decided to create a platform that showcases the stories of people who did not let their situations define them and followed their passion to achieve success. They felt that by sharing these life stories they would be able to spark change in people from different walks of life. Thus, began the journey of Josh Talks with a small event in Delhi.

Brief about organization and founding members

Josh Talks is an impact platform that works towards unleashing the true potential of the youth of the county. For them to be able to go from where they are to where they want to be. And they do this by way of motivational video content around life stories, imparting career mentorship and building skills through on-ground training workshops. The online video content covers life stories of achievers in various fields like, sports, entrepreneurship, social activism, public policy and performing arts. Till date, it has curated

1080+ talks in 9 vernacular languages for a subscriber base of 3.3 million subscribers garnering 30 million monthly views.

As for the founders, Ms Supriya Paul grew up in Gurgaon and always focused on her academics. After class 10th, with the purpose to cure cancer, she decided to become a doctor. She took up science, but within 2 months she realized that it was not her cup of tea. As another option, she decided to become an engineer. But given the pressure at the coaching classes, she decided to drop that too. Then she somehow convinced her parents that now she wanted to move from science to commerce stream. Post which she joined Sri Venkateshwara College to pursue B. Com.

As she had already dropped the option of becoming a doctor or an engineer, the third possible option left for her was CA. But that didn’t feel like her calling. Even though her father was a reputed CA and this decision of hers disappointed him a lot. What followed was a low phase in Supriya’s life where she stuck upon the realization that how people of her age succumbed to choices forced on them by others.

Unlike Supriya, MrShobhit Banga grew up in Mandi, a small town in Himachal Pradesh. Given his interest in cycling, at the age of 15, he left conventional schooling and moved to Bengaluru to pursue it further and become a world-class cyclist. For which he had to even stay at the servant quarter of a government official. But nonetheless, by the time he was 16, he became the youngest person to qualify for

Paris-Brest-Paris, one of the most prestigious cycling events in the world. And even went on to become the youngest member of India’s first professional cycling team.

But in 2013, due to family problems, he moved to Delhi and joined the GD Goenka World Institute for pursuing a bachelor’s degree. Being used to working 10-15 hours a day and building a life of dreams and achievements, he was shocked to see his peers wasting away their time in hopeless and directionless pursuits. And that was the scenario in most of the colleges around the region. Which made him realize that something needed to be done so as to provide direction and guide these students towards utilizing their potential in a positive way.

Josh Talks
Image Credit/Source: Team Josh Talks

About funding, plans on growth

Josh Talks has been funded and mentored by Dr Ritesh Malik- Innov8, Girish Mathrubootham- FreshDesk, Rohit Chanana- Strategy and Finance Head at Hero, Pankaj Kankar- CTO lenskart, Apurva Chamaria- Head of Corp. Marketing at HCL and Ankur Warikoo– Nearbuy.

Challenges and Opportunities/ Marketing Strategies

The biggest challenge was to have people to believe in the Idea. Since no one would take the venture seriously and most of them thought of it as a mere hobby. It’s only posted the first conference when speakers like Anurag Kashyap come upon or platform did the people take things seriously and started talking about the venture as something meaningful.

Funding the venture was another big challenge. And if no one believes in your idea, why would they pay you for it. It came to a point where Shobhit had to sell his beloved bicycle to keep the show running. But persistence is something that kept the Josh alive.

As for the opportunities, there was a huge potential in vernacular content since the day Hindi channel was launched. This eventually led to adding more vernacular channels namely, Hindi, Gujarati, Punjabi, Bengali, Tamil, Telugu, Marathi, and Malayalam.

Along with the recent one about the job and career guidance gap, which led to developing Josh Kosh.

Marketing has primarily been through word-of-mouth without investing much in it. Since the main focus was on producing quality content and that is what got Josh noticed eventually. The attendees and speakers vouch for the brand and refer it to others. Also, the social media reach garnered during the journey along with the awards and recognition (Forbes 30 Under 30, Presidents National Media Award and many more) have expanded the reach extensively. 

https://www.youtube.com/watch?v=V4p1aymUrl8
Video Credit/Source: Josh Talks

Future plans and funding

Josh Talks is working on varied skill-building modules for professionals and small business owners, under the newest entity Josh Kosh- https://www.joshtalks.com/joshkosh/ . The content would be in both written and video format. And would cover the requirements, paperwork and cost among other aspects of a job and business, extensively. For the viewer to have a one-stop option for all career and business-related queries.

Also, the English learning course through Whatsapp ( http://english.joshtalks.org/ ) was recently launched and would be expanded to other domains and languages provided the response it gets. Which, up until now has been great.Along with having launched an interview series named Josh Dialogues, in which varied people from the entertainment industry as well as the corporate world are being covered. EXCLUSIVE: Founder’s advice to budding entrepreneurs

Quotes from the founders

Don’t rush for funding without even having developed the product fully. When it comes to choosing people, choose the one who believes in your vision and not the ones with fancy degrees. Since in times of stress only the believers would stay whereas the other ones will find better avenues.

Do not start something with someone whom you believe is your friend and will see it through the end. Rather begin with someone whom you can rely on and who understands you better than a friend.

Dropping out has become cool these days. So much so that it is believed that you cannot be an entrepreneur if you do not drop-out. I’d say proper education is just as important as anything else. And if you feel you are or the wrong path in terms of education, you can always switch paths instead of completely shutting it off.

Provide some statistics like revenues or clients acquisition etc

  • 9 vernacular YouTube Channels
  • 3.3 million subscribers
  • 1080+ Talks done
  • 20 M monthly views
  • 300+ offline events
  • 150000+ Event attendees
Josh Talks Logo

Your website / apps / and contact details

  • App: https://play.google.com/store/apps/details?id=josh.talks.career.motivation.video&hl=en_IN